Social Media and Community Lead

Social Community Lead

Modibodi is a leader in innovative, protective and sustainable apparel, dedicated to improving lives around the world. Our mission is to create better lives for all through groundbreaking, supportive designs, while building a business that delivers positive social impact for people and the planet.

As a global, purpose‑led brand, we use bold creativity, cultural relevance and community connection to change the way people think and talk about their bodies. Social is at the heart of how we show up in the world - and we’re looking for a Social Community Lead to help shape what’s next.

About the Role:

This is a social‑first role for a culturally fluent creative who lives and breathes platforms like TikTok and Instagram. As Social & Community Lead, you’ll own Modibodi’s social presence day to day - setting the tone, driving relevance with Gen Z audiences, and building a highly engaged community that fuels brand love and measurable growth. You’ll blend storytelling with performance, move at the speed of culture, and work closely with creators, ecommerce and paid teams to ensure our content doesn’t just get seen - it connects.

What You Will Do:

• Own Modibodi’s social‑first brand voice, content direction and day‑to‑day presence
• Create and oversee culturally relevant, trend‑led content that resonates with Gen Z audiences
• Balance brand storytelling with performance‑driven content across key social platforms
• Build, manage and engage an active, loyal online community through real‑time interaction
• Identify, onboard and manage creators and influencers, building strong long‑term relationships
• Brief creators to deliver content aligned to brand and performance objectives
• Track and analyze performance across reach, engagement and conversion, using insights to optimize content
• Partner with ecommerce, paid media, marketing and creative teams to amplify high‑performing content
• Support product launches and campaigns with social‑first thinking and execution

Who You Are:

• You bring 3-5 years’ experience in managing social platforms, particularly TikTok and Instagram
• A strong content creator with a proven ability to deliver high‑performing, culturally relevant work
• Deeply connected to Gen Z culture, trends and behaviors
• Community‑focused, with experience building and engaging online audiences
• Confident working with creators and influencers, from briefing through to optimization
• Creative, fast‑moving and performance‑aware, with a strong instinct for what works on social
• A collaborative communicator who thrives in a cross‑functional environment
• Current, full and unrestricted working rights to work in Australia.
• Experience across fashion, lifestyle or youth‑focused brands will be highly regarded, along with exposure to paid social and ecommerce collaboration.
• Experience working across international markets is also a plus, with an understanding of how to tailor content and community engagement for different audiences.

#Modibodi Caring, Connected, and Growing At Modibodi, we believe in supporting both your professional journey and personal well-being as we work together to create a healthier, safer world. We are Caring, Connected, and Growing. Modibodi wouldn’t exist without a passion for growth, and that energy shines through in everything we do. We exist to make people's lives better—including each other’s lives at work. Joining Modibodi means more than just a job—it means being part of a mission. We’re deeply committed to making a positive impact on both humanity and the environment. By joining us, you’ll be driving meaningful change and helping to shape the future of personal care.

Application End Date: 29 May 2026

Job Requisition ID: Essity261659

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health.

We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!