Service Marketing Manager,Ultrasound

Job Title

Service Marketing Manager,Ultrasound

Job Description

Job Responsibilities:

• Executes the go-to-market approach for assigned portfolios of products, solutions, and services, meticulously analyzing market trends and customer insights to ensure precise alignment with market business and overall marketing strategy.
• Ensures seamless execution of new product introductions and launches, providing comprehensive support to the business marketing team in business marketing processes and maintaining rigorous adherence to project timelines.
• Works under limited supervision and broad guidelines, providing expertise and support as the primary contact, ensuring that strategic annual marketing plans are not only well-integrated but also adapted to regional nuances and customer needs.
• Provides strategic insights into annual marketing plans, conducts thorough competitive analyses and developing highly tailored value propositions that resonate deeply with targeted audiences and effectively address their pain points.
• Constructs the business plans based on strategic plan of record & annual operating plan targets, fostering collaborative relationships with regional zones and global business units teams to identify and leverage key enablers for market success.
• Adapts the marketing cadence and meticulously manages new product introduction processes across regions, ensuring flawless execution and synchronized strategy implementation that drives optimal market launch outcomes.
• Optimizes global assets and content for sales in marketing operations, ensuring seamless alignment with local customer/audience/personas journeys and driving effective campaign and program outcomes.
• Develops and implements sophisticated portfolio positioning strategies tailored to the customer decision journey, leveraging deep insights to refine sales strategies and enhance portfolio competitiveness across diverse market segments.
• Creates and implements comprehensive omni-channel experiences and detailed shopper journeys for prioritized channels, integrating media strategies to maximize impact.
• Analyzes comprehensive category analytics and consumer insights to proactively drive continuous performance enhancement, identifying and addressing critical knowledge gaps to optimize consumer engagement and foster robust stakeholder collaboration.

Minimum required Education: Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
Minimum required Experience: Minimum 5 years of experience with Bachelor's in areas such as Digital Marketing, Event Planning /Management, Thought Leader Engagement, Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent OR no prior experience required with Master's Degree.
Preferred Certification: LEAN Six Sigma (Basic) or equivalent

Preferred Skills:

• Business Acumen
• New Product Introduction (NPI)
• Continuous Improvement
• Omnichannel Customer Engagement
• Product Portfolio Management
• Shopper Marketing
• Internal Communication Strategy
• Business Development
• Go-to-Market Strategies
• Marketing Analytics
• Proposition Development

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights