SEO & CRO Specialist- South Bank, QLD
[https://publicstorage.dc2.pageuppeople.com/889/ProviderAsset/29c870fa-a1a5-4897-9dd8-d4bb8ba16f05.png]
Help shape the future of search, AI discovery, and conversion for one of
Australia's leading luxury travel brands.
ABOUT THE OPPORTUNITY
Ready to drive organic growth and shape the future of digital discovery?
Travel Associates is looking for an SEO & CRO Specialist to join our marketing
team and help customers discover, engage with, and convert through our digital
channels.
With a newly launched website and a dedicated development team, you'll have the
opportunity to make a real impact across SEO, AI Answer Engine Optimisation
(AEO), and Conversion Rate Optimisation (CRO). Reporting to the Head of
Marketing, you'll lead our SEO and AEO strategy, using data, insights, and
experimentation to improve performance and deliver measurable results.
We're seeking someone with 3-5 years' experience in SEO, AEO, or CRO, strong
analytical skills, and a collaborative approach. Experience with tools such as
GA4, Google Search Console, Ahrefs, and CRO platforms will be highly regarded.
If you're looking for a role where your ideas get implemented and your impact is
visible, we'd love to hear from you.
KEY RESPONSIBILITIES
* Complete regular competitor analysis to identify opportunities and risks
* Design, execute, and evaluate A/B and multivariate testing programs
* Recommend and implement improvements to increase enquiry conversion rates
* Provide regular reporting on SEO, AEO, and CRO performance against agreed
targets
* Develop and execute SEO and AEO strategies to grow organic visibility across
websites
* Conduct keyword research and content gap analysis to identify growth
opportunities
* Use Fullstory and behavioural insights to identify friction points in the
customer journey
* Bring forward recommendations and best-practice ideas for continuous
improvement
* Collaborate with marketing, content, development, and executive stakeholders
to align priorities
* Optimise on-page elements including metadata, headings, internal linking, and
structured data
* Draft SEO and AEO-focused content and collaborate with web teams to optimise
new digital assets
* Analyse customer funnels and website behaviour to identify conversion
improvement opportunities
* Stay informed on search algorithm updates and emerging AEO trends, adapting
strategies accordingly
* Monitor and improve technical SEO performance, including site structure,
indexing, crawlability, and page speed
* Track, analyse, and report on organic search performance using tools such as
Google Search Console, GA4, and Ahrefs
* Contribute to a safe, inclusive, and accessible work environment where all
Flighties feel welcomed, respected, and supported to thrive
EXPERIENCE & QUALIFICATIONS
* Business degree or relevant area of study
* Proven ability to write SEO and AEO-optimised copy
* 3-5 years' experience in an SEO, AEO, or CRO-focused role
* Experience using AI tools to improve workflows and processes
* Experience running A/B and multivariate tests using Optimizely or a similar
platform
* Strong analytical capability with the ability to convert data into actionable
recommendations
* Sound understanding of technical SEO, on-page optimisation, and emerging AEO
practices
* Excellent communication, collaboration, problem-solving, and stakeholder
management skills
* Demonstrated experience using Google Search Console, GA4, Ahrefs, or similar
SEO platforms
What you'll enjoy:
Culture: you will be employed by an inclusive company that offers a team
culture like no other in the industry - Flight Centre Travel Group Australia is
proud to be a certified Great Place To Work Australia New Zealand Pty Ltd
Our People: FCTG is an Equal Opportunity Employer and encourage all
suitably qualified applicants to apply, including Aboriginal and Torres Strait
Islander People and people from racial, ethnic, or ethno-religious minority
groups and people with disability
Development: Individualised Learning & Development pathway options
Access to 'LinkedIn Learning' for ongoing skills development: over 24,500
courses in over 20 languages
Exclusive Staff Discounts: Accessible via our employee-only portal with 350+
of Australia’s leading retailers, health and wellness discounts, financial
planning advice, employee share plan and more
Travel Discounts: Including family and friends - flights, hotels, tours,
cruises, travel insurance and more
Brightness of Future: Career opportunities in a network of brands and
businesses across the globe - we promote from within
Corporate Health Discounts: Access exclusive discounts on health insurance
plans for you and your family with our partner, BUPA, access to internal gym
Mental Health: Support and Employee Assistance Program for staff and family
Social: Regular awards nights, social team-building and industry events, with
the opportunity to attend global conferences (Bangkok in 2026)
Giving Back: Corporate Social Responsibility program supporting nominated
charities through Workplace Giving, volunteering and fundraising; paid parental
and volunteer leave
Sustainability: The protection of our environment is essential to the future
of tourism, as a leading travel group, we have made efforts to affect positive
change to the environment
Be part of a workplace committed to reconciliation through our Reconciliation
Action Plan - we proudly support Aboriginal and Torres Strait Islander
inclusion, cultural safety, and dedicated cultural leave
[https://publicstorage.dc2.pageuppeople.com/889/ProviderAsset/8a15cd97-a5e7-4497-acbf-bdefa336f789.png]
#LI-BC1#LI-Onsite
Our Talent Acquisition Team kindly requests no unsolicited resumes or approaches
from Recruitment Agencies. Flight Centre Travel Group is not responsible for any
fees related to unsolicited resumes.
