Assistant Brand Manager – Everyday Vitality and Formats
We're looking for an enthusiastic and commercially minded Assistant Brand
Manager to join our Australian Marketing team and support the growth of the
Blackmores brand within one of our biggest portfolios - Everyday Vitality and
New Formats.
Reporting to the Senior Brand Manager, you'll work closely with cross-functional
teams to develop and execute impactful marketing campaigns, drive innovation
launches, and deliver commercial growth across a portfolio which includes
Nutritional Oils, Multivitamins and Children's Health.
This is an exciting opportunity for a developing marketer with brand management
and marketing campaign experience in consumer healthcare or FMCG who thrives in
a fast-paced environment and is looking to accelerate their career within a
leading health and wellbeing company.
This position follows a hybrid working arrangement, with three office-based days
and two remote working days each week. With two offices, one in Surry Hills and
one in Warriewood, the team comes together onsite at the Warriewood office every
second Wednesday.
Responsibilities include:
* Lead the planning and execution of marketing initiatives for segments within
the Everyday Vitality portfolio.
* Support the development and implementation of annual brand and innovation
plans.
* Drive go-to-market activities for new product launches and support the
delivery of the Formats Strategy.
* Manage integrated marketing campaigns across TV, digital, out-of-home, PR,
retail and shopper marketing channels.
* Collaborate with internal teams including Sales, Insights, Supply Chain,
Regulatory and Product Development to ensure seamless execution.
* Partner with media, creative and agency stakeholders to deliver best-in-class
campaigns.
* Analyse market, consumer and category data to identify opportunities and
optimise performance.
* Monitor campaign effectiveness and provide actionable recommendations based
on key learnings.
* Support business case development, budget management and commercial planning
activities.
Who are you?
* Education background – Bachelor’s Degree in Business Administration,
Marketing, Commerce or other.
* At least 2 years or more of work experience in marketing operations and brand
management with exposure to innovation, project management and new product
development and launches.
* Industry exposure working in consumer healthcare, health and wellness
industries and FMCG.
* Data-driven with the ability to analyze performance metrics and generate
actionable insights.
* Experience working closely with customer / consumer data, category and retail
performance data.
* Able to work independently while displaying strong communication and project
management skills to be able to work cross functionally with various internal
and external stakeholders.
What we offer:
* A great developmental opportunity for someone to work with a dynamic and
innovative portfolio that combines both strategy and hand on execution
agility.
* Great benefits to support your health and wellbeing, including access to free
and discounted products and additional leave for your wellbeing
* Mental health support for you and your family through our Sonder assistance
program
* Opportunities to support your local community through paid community leave
Blackmores Group operates in over 11 markets, with headquarters and a
state-of-the-art manufacturing facility in Australia, and offices across South
East Asia and China.
Agencies please note: this recruitment assignment is being managed directly by
Blackmores Talent Acquisition team. We will reach out to our preferred agency
partners if required. Your respect for this process is appreciate
