Head of Growth (Creative Agency)
At Elastic, we believe the best opportunities are found by stretching beyond the expected.
We are looking for a Head of Growth who can spot those opportunities early, start the right conversations and create a reason for clients to bring us into the room. You will not be waiting for briefs to land. You will be close to the market, building trusted relationships, listening for what is changing and recognising where Elastic can make a difference before anyone asks us to pitch.
This is a role for someone with curiosity, confidence and commercial instinct. Someone who knows how to turn a connection into a conversation, a conversation into an opportunity and an opportunity into meaningful new business.
You do not need to walk into every meeting with the finished answer. You need to ask the question others miss, understand what really matters and bring together the right people to shape what comes next.
Elastic brings strategy, creativity and production together under one roof, backed by the scale and specialist capability of IVE Group.
About us...
Elastic is a creative agency built around ideas designed to work.
With teams in Sydney and Melbourne, we bring strategy, creativity and production together from the start, helping brands stretch beyond the expected and turn fresh thinking into ideas designed to work.
We work across categories including FMCG, retail, automotive, home, construction, financial services and social impact. From campaigns and content to brand experiences and integrated rollouts, we create work designed for the places people actually see, feel and engage with it.
As part of IVE Group, Australia’s largest diversified marketing company, we have access to an extraordinary breadth of capability across data, customer experience, production, print, packaging, merchandise, activations, ecommerce and distribution.
Your role…
As Head of Growth for Elastic, you will be responsible for generating qualified new business opportunities and expanding our client base.
You will use your relationships, market knowledge and commercial instincts to identify the right prospects, secure introductions and create meaningful conversations with senior decision makers.
Your primary focus will be getting Elastic to the table. From there, you will work closely with our creative, strategy and production leaders to develop the right response and convert opportunities into valuable client relationships.
A typical day might include…
- Identifying and targeting prospective clients across priority sectors
- Activating your existing network to secure introductions and meetings
- Building relationships with CMOs, Heads of Marketing and other senior decision makers
- Creating opportunities before a formal brief or pitch process begins
- Building and maintaining an active, qualified new business pipeline
- Understanding client challenges and connecting them with the right Elastic and IVE Group capabilities
- Working with our creative, strategy and production teams to convert opportunities into briefs
- Identifying opportunities for retained partnerships and broader integrated solutions
- Collaborating with teams across IVE Group to develop differentiated client propositions
- Applying commercial judgement to prioritise the right opportunities
- Reporting on pipeline activity, lead quality, conversion and new revenue
You’ll need…
- Minimum 5 years experience in business development, sales or growth roles within creative, advertising, experiential or integrated marketing services
- Experience selling integrated creative solutions across areas such as brand, campaign, content, production and experiential, with the ability to identify opportunities that extend beyond a single service
- A proven track record of proactively generating new business, not simply managing existing accounts or responding to incoming briefs and pitch invitations
- A strong network of senior marketing and business decision makers across the Australian market
- A genuine hunter mentality and the confidence to initiate new conversations
- A strong track record of converting relationships into commercial opportunities
- The ability to create opportunities rather than relying on incoming briefs or established accounts
- Strong knowledge of the creative and integrated marketing landscape
- Excellent communication, presentation and negotiation skills
- Commercial judgement and an understanding of profitable and sustainable growth
- The confidence to build trusted relationships with senior stakeholders
- An entrepreneurial mindset and the ability to bring greater focus, momentum and discipline to new business
- A collaborative approach and the ability to bring the right internal people into an opportunity at the right time
Why Elastic?
Elastic is a team of curious thinkers, strategic partners and makers who care deeply about the work and enjoy doing it together.
We are generous with our thinking, open with our opinions and always looking for the angle others might miss. Everyone is encouraged to contribute, challenge the expected and help make the work stronger. We back good ideas, celebrate the wins and do not take ourselves too seriously along the way.
This is a newly created role with a clear mandate and genuine support from leadership. You will have the opportunity to shape how Elastic approaches growth, strengthen our new business focus and play a central role in what comes next.
As part of IVE Group, you will also have access to training and development opportunities, our IVE Care program, which provides a range of wellbeing initiatives and support services. Plus, you will enjoy a variety of staff discounts across retail, entertainment, health and more.
Apply now
If you think you would be a great fit for Elastic, we would love to hear from you. Please apply with your CV, salary expectations and a short cover letter outlining the opportunities you have created and the new business results you have delivered throughout your career.
Location: Sydney CBD
Start date: ASAP
Applicants must have the right to live and work in Australia without restriction.