Senior Specialist, Digital Learning Communication & Engagement

Key Responsibilities

1. Driving Learner Engagement (Advanced Level)
Lead the design and execution of high‑impact engagement strategies to significantly grow participation in digital learning programs. Develop targeted learner personas, engagement journeys, and motivation frameworks to optimize adoption and completion rates. Champion innovative engagement mechanisms such as gamification, cohort-based experiences, learning challenges, and micro‑campaigns. Partner with senior stakeholders to craft engagement plans for priority programs and enterprise-wide initiatives.

2. Platform Branding, Content Promotion & Communication
Own the brand experience of the learning platform, ensuring consistent identity and strong visibility across digital channels. Lead planning and execution of communication campaigns to promote programs, new content, and platform features. Produce high‑quality digital communication assets (videos, banners, infographics, social posts, EDMs) to drive awareness and usage. Provide expert advisory to internal stakeholders on communication strategy for learning initiatives.

3. Learning Community Management
Design and lead the growth of online learning communities that encourage peer learning, thought leadership, and content discussion. Establish community guidelines, engagement calendars, and content rhythms to ensure sustained activity. Facilitate conversation, curate relevant content, and nurture subject‑matter champions within communities. Identify and implement best practices to increase community participation, quality of interactions, and learner sentiment.

4. Data Analysis & Reporting
Lead analysis of learner behavior and engagement metrics across all platforms. Develop dashboards, trend analyses, and insights reports that inform decision‑making for L&D leadership. Conduct A/B tests, channel performance reviews, and learner feedback studies to guide optimization. Translate insights into clear recommendations for enhancing platform features, content offerings, and engagement strategy.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Education, Business, or related disciplines.
• 3–5 years of experience in digital learning, marketing, communications, community management, or digital engagement.
• Proven experience in planning and executing digital campaigns.
• Strong analytical skills with experience using engagement dashboards, LMS/LXP analytics, or visualization tools.
• Excellent communication skills with strong storytelling and content development capabilities.

Preferred Qualifications

• Experience in corporate learning, sales training & development environments.
• Advanced proficiency in design or multimedia tools (Canva, Adobe Suite, video editing tools).
• Knowledge of engagement psychology, adult learning principles, user experience, or digital adoption frameworks.
• Ability to influence stakeholders and lead cross-functional initiatives without direct authority.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Working Arrangement

In Office We're Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top 100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the ‘Job Alerts’ section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.