Senior Marketing Officer

Role Overview：

Under the guidance of the Product Manager/Marketing Lead, you will localize and flawlessly execute marketing activities, manage daily brand operations for the cardiology portfolio, and provide robust internal support. You will be a key driver of marketing activity execution with high agility to adapt to dynamic market conditions, building strong rapport with key influencers (KOLs) and internal stakeholders to ensure seamless end-to-end delivery of campaigns and events.

Key Accountabilities

Marketing Execution & Internal Collaboration

• End-to-End Campaign/Activity Execution:

  Lead local end-to-end execution of marketing activities (advertising campaigns, events, medical education sessions, webinars, trainings) ensuring timelines, resources, and cross-functional alignment, with compliance at the forefront.

• Cross-Functional Coordination:

  Maintain effective collaboration with Sales, Medical, Regulatory, Legal/Compliance, and other relevant teams to ensure activities align with corporate strategy and regulatory requirements.

• Promotional Materials & Approvals:

  Develop and manage high-quality promotional materials (visuals, digital content, leaflets) aligned to segmentation; drive internal approval processes (LMR/Compliance) to ensure consistency and effectiveness.

• Budget & Resource Tracking:

  Support monitoring of marketing budgets (A&P) and resource allocation to ensure campaigns are delivered within approved limits.

Localized Marketing Execution & Content Adaptation

• Localized Execution Support:

  Assist in translating global/regional brand strategies into actionable local marketing plans and activities.

• Content Localization & Iteration:

  Adapt content, talking points, and materials for local audiences to maximize messaging impact and engagement.

Onsite & Digital Activity Support

• Event & Education Support:

  Assist in planning and executing medical education events, seminars, and online educational sessions, ensuring professional, compliant, and efficient delivery.

• Digital Collaboration:

  Support digital activity execution (email campaigns, social media engagement, online registrations, data capture) and ensure data alignment for follow-up.

Data, Metrics & Optimization

• KPI Monitoring & Reporting:

  Track and report key performance indicators for activities (engagement, leads/quality, conversion, ROI) and provide data-driven recommendations for optimization.

• Post-Event Analysis:

  Contribute to debriefs and improvement plans to enhance future activity performance.

Market & Competitor Insights

• Market & Competitive Intelligence:

  Regularly gather and synthesize intelligence on competitor campaigns, messaging, pricing, and promotions to inform execution-level decisions.

• Physician & Practice Insights:

  Collaborate with Sales to understand physician practices and patient needs, translating insights into actionable execution inputs.

Other Responsibilities

• Resource Justification & Planning Support:

  Provide reasonable assumptions and data support for internal resource allocation and budget planning.

• Process Improvement:

  Contribute to the standardization and improvement of workflows, templates, and tools to increase efficiency and compliance.

Education & Requirements

• At least two years of experience in a marketing, brand management, or marketing execution role within a global pharmaceutical company; solid experience in cardiology or a related therapeutic area preferred.
• Bachelor’s degree or higher.
• Strong execution capability, project management, analytical skills, and excellent communication and coordination abilities.
• High sense of accountability and compliance awareness; ability to work under pressure with cross-functional teams.

Preferred / Optional

• Experience with marketing automation tools, CRM, event management software.
• Familiarity with pharma industry compliance (GxP, NV) basics.
• Proficiency in English for daily work and materials is a plus.