Senior Marketing Executive-HOKA, HK/MACAU

SUMMARY

The Senior Marketing Executive will be responsible for supporting the planning and execution of HOKA’s omni-channel marketing communications and consumer activations in Hong Kong and Macau. This role plays a critical part in delivering 360° integrated campaigns, consumer engagement events, and PR initiatives to build brand love and awareness in the local market. The role requires strong execution skills, attention to detail, and the ability to translate strategic priorities into impactful, consumer-facing activities.

Key objectives include driving campaign reach and engagement, ensuring seamless event and activation delivery, supporting consumer acquisition and retention initiatives, and producing post-campaign performance recaps to guide future marketing strategies. The Senior Marketing Executive will work closely with the Assistant Marketing Manager, external agency partners, and cross-functional teams to ensure campaigns are on-brand, on-time, and effectively resonate with local consumers.

% OF TIME (optional) DUTIES AND RESPONSIBILITIES

• 50% Integrated Marketing and Campaign Execution
  Execute and support 360° integrated marketing plans across Hong Kong and Macau, spanning multiple direct-to-consumer channels
  Develop and implement engaging consumer acquisition campaigns across (but not limited to) display, social, affiliates, PR and media, while supporting consumer retention goals and LTV
  Ensure campaigns align with business priorities and coordinate all required assets, information and cross-functional inputs
  Liaise with agency partners and internal teams to deliver high-quality content, activations, events, and sponsorships
• 30% Reporting on Campaign Performance and Market Intelligence
  •Coordinating and compiling marketing performance recaps and post-campaign reports
  •Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement
• 20% Other administrative / adhoc tasks
  Support daily marketing operations including logistics, delivery coordination, marketing asset tracking, and swag management
  Manage specific projects from briefing to fruition as outlined by the Assistant Marketing Manager

QUALIFICATIONS

Education & Any Certifications Required
University degree or above. Fluent in English and Cantonese (written and spoken); Mandarin a plus.

Year(s) of Experience & Background Required
3–5 years of marketing experience, preferably in lifestyle, sportswear, consumer goods, or agency environment
Hands-on experience executing marketing campaigns across both digital and offline channels.

Functional & Technical Competencies
A proactive self- with strong ownership and the ability to work independently, while being a collaborative team player
Creative, resourceful, and solutions-oriented — with a commitment to high quality and continuous improvement
Strong project management, planning, and organizational skills with attention to detail
Excellent communication and presentation skills
Proficient in Microsoft Office (Excel, PowerPoint); basic knowledge of content/design tools is a plus.
Able to perform under pressure and adapt quickly in a dynamic environment

More than Just a Footwear Company

From our corporate offices to our global retail stores, there’s a curious, independent spirit that’s distinctively Deckers Brands. We’re about giving people the freedom to pursue their passions. And we’re committed to helping them succeed; to become their best selves. That’s why we’re about more than work, the 9 to 5 or daily grind. We’re about opportunity - opportunity to create, to grow and to have an impact. As we work to become better at everything we do, how we better the world matters, too. Our products and brands are loved, no doubt about it. But the difference we make in people’s lives begins with our people, right here at Deckers Brands. We’re adventurous, spirited, unafraid of new challenges and willing to take chances. We are always ready to rally around a cause. Put simply, we want all of our people to thrive - to reach their full potential and have fun while doing it. Because in the end, Deckers thrives when our people thrive.