Senior Marketing Executive

What You Will Deliver:

Report to the Hong Kong Senior Marketing Manager
Strategic Growth: Formulate and execute integrated B2C and B2B strategies focusing on user acquisition, engagement, and long-term retention.
Holistic Lifecycle Management: Develop automated trigger-based journeys and loyalty programs to increase Customer Lifetime Value.
Channel Optimization: Oversee the 360-degree marketing mix (SEM, SEO, Social, Programmatic, Offline, and Partnerships), ensuring a consistent brand voice across all touchpoints.
Content Mastery: Develop and deploy high-impact social media and in-app content designed to ensure high engagement and conversion rates.
Cross-Functional Communication: Serve as the central point of contact between Marketing, Data, Operations, and Product teams to ensure campaign alignment and smooth execution.
Market Intelligence: Conduct regular competitor benchmarking and stay ahead of HK market trends to identify new growth opportunities.
Data & Reporting: Define and track KPIs for all campaigns, monitor real-time performance, and provide actionable insights in monthly reviews.

Who You Are:

Degree holder in Marketing, Communications, Business or related discipline
Good command of both written and spoken English & Chinese is a must
4-6 years of marketing experience with branding, marketing & growth strategy
Experience in marketing digital/ platform product is preferred
Exposure to both B2C & B2B is a plus
Experience with Life cycle management is a plus
Familiar with growth marketing metrics (Google & social) to measure success of campaigns
Strong interest in latest marketing trend and technology
Proactive, ambitious and self-motivated in a hyper-growth and fast-paced working environment
Experience in ad or marketing agency/ platform/ logistics/ e-commerce fulfilment environment is a plus
Ability to navigate through ambiguity and constant change
Strong communication, negotiation and interpersonal skills
Creative, detail-oriented, and a strong team player
Experience with CMS and website update is a plus
Driving experience and knowledge is a plus
Candidate with less experience will be considered as Marketing Executive

What We Offer

A company provides casual and flexible working environment
A company promotes learning, continuous improvement, and personal growth