Senior Marketing Coordinator - World Cups and Major Sporting Events

Senior Marketing Coordinator, World Cups and Major Sporting Events

Join Destination NSW, the champion and voice for the visitor economy within the NSW Government
Clerk Grade 7/8 position with a salary range $116,981 - $129,492 per annum plus superannuation
Temporary role (up to 22 December 2027) located in The Rocks, Sydney

About the role

The Senior Marketing Coordinator, World Cups and Major Sporting Events supports the planning and delivery of NSW Government’s ‘10 World Cups in 10 Years’ initiative, including the Men’s Rugby World Cup 2027, Netball World Cup 2027 and other major sporting events. Working as part of the Event Marketing team and the wider World Cups Working Group, you will coordinate marketing activities that promote the events and NSW as a leading destination for major sporting events. You will coordinate integrated marketing programs and campaigns across multiple channels, working with internal teams, event partners, government stakeholders, creative and media agencies to deliver high-quality outcomes.

This role will primarily focus on supporting the Rugby World Cup 2027 host city marketing program across Sydney and Newcastle, supporting delivering of city dressing and fan activations, destination marketing and Rugby Fan Village campaigns designed to engage sporting audiences, and helping to create engaging experiences for visitors and fans. You will also manage campaign workflows, approvals, budgets and reporting, using insights and evaluation to improve future initiatives and ensure marketing activities are delivered effectively.

About Destination NSW

Destination NSW is the champion and voice for the visitor economy within the NSW Government. Spearheading a whole-of-government approach to visitor economy growth, Destination NSW influences and shapes the visitor economy through strategic research, policy and thought leadership, stakeholder engagement and consultation, commercial partnerships and investment in visitor experiences, business support, marketing and events. Destination NSW is also the major investor in Business Events Sydney (BESydney) for the purpose of securing more international and domestic conventions, incentive travel reward programs, corporate events and exhibitions.
See destinationnsw.com.au for further details.

About You

You’re an experienced event marketing professional with a strong understanding of delivering campaigns and promotional activities for major events. You have experience coordinating creative production, marketing activations, on-site branding and paid media campaigns, and can work effectively with a wide range of stakeholders to deliver high-quality outcomes. Experience supporting large-scale sporting or major international events will be highly regarded.

You’re highly organised and able to manage multiple projects in a fast-paced environment, balancing competing priorities while maintaining attention to detail and meeting deadlines. You have strong stakeholder management skills and can build effective working relationships with government, venues, event partners, suppliers and agencies to support successful marketing program delivery.

How to Apply

Your application must include:
an up-to-date resume (maximum 5 pages)
and a cover letter (maximum 1 page) that details your capabilities and experience in relation to the above role.
Applications must be submitted via our recruitment portal; applications will not be accepted by email.
Closing Date: Tuesday 11 August 2026 [10.00AM]

Contact: For any questions related to the role please contact Mel Lynch, Associate Director Strategy & Campaigns via melissa.lynch@dnsw.com.au.
For any questions about the recruitment process or to discuss reasonable adjustments please contact Sally McRae, Talent Acquisition Partner via recruitment@dciths.nsw.gov.au.

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities.

Together we:
Create social and economic opportunities for the state
Support the creation of jobs across the creative, visitor and night-time economies
Prioritise First Nations artists, stories and culture
Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all
Drive visitation through events, campaigns and visitor experience development
Activate our night-time and creative economies to unlock unique precincts and community spaces
Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment
Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.