Senior Manager, Digital Marketing, GC - Converse

WHOM ARE WE LOOKING FOR?

The Digital Marketing Senior Professional is the owner for “content to commerce”, lead marketing x digital story telling on digital platform and performance media investment. The ideal candidate is curious and eager to learn & evolve,and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute performance media on Tmall/JD/Wechat. You understand digital eco system with holistic view, from daily operation to digital content planning

WHAT WILL YOU WORK ON?

Owner for “content to commerce”, lead marketing x digital story telling & GTM You will:

• Lead, and drive the Converse TM/JD/WeChat paid investment, build strategy & plan base on business target
• Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
• Partner with digital operation team to deliver the business short term and long term goal altogether
• Partner with brand creation team to drive effective EC communication assets
• Assist team leader to initiate integrated digital launch plan

WHO WILL YOU WORK WITH?

You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors.

What You Bring:

• Bachelor's degree in Business, Marketing, Communications or related field
• 6+ years of experience in Digital Marketing.
• Experienced working in social & digital eco system, rich knowledge on Tmall/JD performance media is a must
• Deep understanding & experience in “know how” of managing investment
• Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
• Acumen on data analysis and tracking, ability to learn and optimize with quick actions
• Strong bilingual oral and written communication skills
• Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.

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