Senior Executive / Assistant Manager — Digital, Marketing & Communication
Company Description
Mama Shelter is a vibrant, design‑driven hospitality brand founded in 2008 by the Trigano family (co‑founders of Club Med). The brand creates lively, eclectic urban spaces blending creativity, community, affordability, and exceptional service. Mama Shelter is part of Ennismore, a global collective of creative hospitality brands in joint venture with Accor.
We’re looking for a creative, hands‑on marketer who lives and breathes digital, content, and culture — someone ready to make Mama Shelter the place everyone is talking about.
Job Description
As our Senior Executive / Assistant Manager — Digital, Marketing & Communication, you’ll bring our brand to life across digital, social, PR, and on‑ground activations.
From launching scroll‑stopping content to hosting influencers and creating unforgettable events — you’ll be at the heart of it all.
What You’ll Be Doing
- Digital & Campaign Execution
Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
Optimise website, brand pages, and OTA listings to maximise visibility and bookings
Track performance and fine‑tune campaigns to improve results
Support CRM and email campaigns with targeted guest engagement - Social Media & Content Creation
Own day‑to‑day social media (posting, captions, community engagement)
Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
Stay ahead of trends and keep Mama’s voice fresh, playful, and distinctive
Plan and execute photoshoots and content creation sessions - PR, Influencers & Buzz Creation
Support media relations, press releases, and PR activities
Host influencers, media, and collaborators — create memorable experiences
Help execute PR events, launches, and brand activations
Track media coverage and social buzz - Events & Brand Activation
Bring Mama’s spaces to life through events, parties, and collaborations
Work closely with F&B, Rooms, and Events teams to drive revenue
Capture and amplify content during events in real time - Collaboration & Coordination
Work with agencies (creative, digital, PR) to deliver campaigns
Support marketing budget tracking and reporting
Ensure all work aligns with Mama Shelter’s global brand standards
Qualifications
Has 3–6 years of experience in digital marketing, social media, PR, or communications
Is creative, hands‑on, and full of ideas
Loves content creation (bonus if you’re comfortable shooting/editing videos)
Understands social trends, influencers, and digital culture
Is organised, adaptable, and thrives in a fast‑paced environment
Experience in hospitality, lifestyle, F&B, or entertainment is a big plus
Job-Category
Marketing
Job Type
Permanent
Job Schedule
Full-Time
