Senior Digital Tag Management Analyst

Senior Digital Tag Management Analyst

The purpose of the Senior Digital Tag Management Analyst role is to lead and implement good practice in the digital data instrumentation of enterprise HCF digital estate.

Key Responsibilities

• Architect and Develop Scalable Digital Analytics Solutions: Lead the design and implementation of scalable digital analytics solutions, ensuring alignment with the enterprise’s digital analytics architecture.
• Drive Strategic Data Initiatives: Lead strategic initiatives to enhance digital data capabilities, ensuring alignment with broader business goals and objectives.
• Innovate Advanced Tagging Solutions: Identify and implement cutting-edge tagging solutions to future-proof digital data collection capabilities.
• Oversee Digital Data Collection and Tagging: Manage and maintain the digital data collection and tagging of HCF digital assets, delivering a best-in-class data layer that supports market-leading identity management, reporting, and segmentation capabilities.
• Define and Implement Digital Data Layer Requirements: Collaborate with the developer community to define digital data layer requirements, oversee tag implementation, and support comprehensive testing phases including data validation dashboards.
• Ensure Data Integrity and Operational Efficiency: Troubleshoot and resolve issues related to tagging and data collection, performing regular data validation checks to maintain data integrity and ensure smooth operations.
• Centralize Digital Data Tagging Documentation: Create and maintain a central repository of digital data tagging requirements and solution design documents.
• Optimize Tag Implementation Governance: Develop and optimize frameworks to enhance tag implementation governance practices, continuously contributing to the practice’s evolution.
• Collaborate Across Business Units: Partner with enterprise digital, marketing, technology, and other business units to expand digital data coverage across the enterprise.
• Govern Digital Data Pipelines: Establish and govern digital data pipelines with the enterprise customer data platform (Adobe RT CDP) to enrich customer profiles for experimentation and personalization.
• Identify and Address Insight Needs: Work with Digital Teams to identify insight needs, agree on digital data sets, and define requirements for KPI monitoring and digital optimization.
• Provide Technical Expertise in A/B Testing and Optimization: Offer technical support and strategic advice in A/B testing and insights-driven optimization for website performance via Adobe Target, while maintaining tag management and data validity across HCF.
• Stay Ahead of Industry Trends: Keep abreast of the latest trends and advancements in digital analytics and data collection technologies, ensuring the organization remains at the forefront of the industry.
• Enhance Customer Experience: Utilize digital analytics to drive improvements in customer experience, leveraging data insights to inform strategic decisions and optimize digital touchpoints.

Essential Skills

• Bachelor’s degree in Marketing, Engineering, Data Science, or a related field.
• 4+ years of experience in a similar role with experience in Digital data collection and tag implementation and running multivariate test for insight-based optimisation.
• Proven experience in managing large-scale digital analytics projects.
• Strong understanding of digital analytics tools and platforms (e.g., Adobe Analytics, Google Analytics).
• Strong understanding of tag management data layer.
• Working knowledge with JavaScript.
• Experience working directly with developers in implementing analytic solutions.
• Experience within an optimisation program aimed at improving onsite conversion.
• Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social.
• Adobe Analytics and Target extensive experience (preferable).
• A generative mindset. You come from a place of possibility, think on your feet and outside the square and adapt well to change.

DESIRABLE

• Tertiary qualifications in Business or Marketing (desirable) or other relevant qualification.
• Experience in customer data platforms such as AEP to contribute in the website personalisation activities is desirable.

About HCF

At HCF, our purpose is to bring our human touch to healthcare. Since 1932 we’ve been putting our members and their health first. As Australia’s largest not-for-profit health fund, we cover 2 million members with health, life, travel and pet insurance and our vision is to make healthcare understandable, affordable, high quality and member centric.

We want to be true health partners to our members, easily guiding the healthcare choices that are right for them. At HCF, our values are the way we do things and create the necessary culture to help us realise our purpose and deliver our Strategy. Living our values in action we step forward, walk in their shoes, stay human, make it better and get there together.

Culture & Benefits

• Purpose-driven passion: We’re united by a common purpose: to make healthcare affordable, understandable, high quality and member-focused.
• Wellness and work-life balance: We’ll empower you with the necessary skills and tools to support your personal wellbeing journey, ensuring you perform at your best. Our offerings include: Flexible working arrangements, 50% subsidy on HCF hospital and/or extras cover, Family-friendly certified employer, 18 weeks of parental leave for all new parents, Mental health and wellbeing programs, including workshops, fitness classes, flu vaccinations, skin checks and more, Discounts on HCF’s products, including life, pet and travel Insurance, as well as discounts at Fitness First gyms and on our eyecare products.
• Collaboration and inclusivity: We embrace diversity as our strength and are committed to maintaining an inclusive and collaborative work environment. Our workplace is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education and socio-economic status.
• Continuous learning and growth: We believe in lifelong learning. HCF provides opportunities for personal and professional development. From workshops to mentorship programs, we encourage your growth and curiosity.

Next steps

If you require any adjustments to assist you in making your application or during the recruitment or onboarding process, please reach out to Talent Acquisition – peopleservices@hcf.com.au to discuss. We encourage applicants to submit their applications at their earliest convenience, as at HCF, we review applications as they are submitted, and may have filled the role prior to the job closing date.

At HCF, we want our people to feel supported and empowered to be their best self at work. We create a flexible, inclusive, family-friendly culture so our employees are inspired and motivated to achieve the best for themselves and our members. Our purpose is to bring a human touch to every part of the healthcare system, in big ways and small. Our values inform the way we do things. They help us build the culture we need to realise our purpose. Our values are to: Step Forward, Get There Together, Make it Better, Stay Human, Walk in Their Shoes.

We’ve invested in our people and teams to ensure they’re equipped to reach their career goals. We help team members expand their skill sets and develop personally through various internal and external courses, as well as broaden their on-the-job experience through transfers, secondments or promotions.