Senior Data Scientist (Marketing)

THE ROLE

We are looking for a Senior Data Scientist to join Linktree’s Marketing team and
become the analytical engine behind how we grow. In this role, you’ll turn
complex, multi-source data into sharp insights that directly shape how we
acquire, activate, and retain users at scale — influencing strategy from the
ground up.

As a member of the Marketing team, you’ll partner closely with performance
marketers, brand leads, and growth managers to design measurement frameworks,
evaluate campaign effectiveness, and surface opportunities that drive real
business outcomes. You’ll own the end-to-end analytics lifecycle — from data
modelling and experimentation to insight delivery and executive-level
storytelling.

This is a high-impact individual contributor role for someone who thrives at the
intersection of rigorous analysis and strategic influence. You’ll be expected to
challenge assumptions, translate ambiguity into clarity, and help embed a
data-first culture across everything Marketing does at Linktree.

WHAT YOU’LL OWN

• Build and own the marketing analytics infrastructure — dashboards, data
  models, and automated reporting that give the team real-time visibility into
  performance across all channels
• Design and lead measurement frameworks for campaigns, including
  incrementality testing, attribution modelling, and multi-touch analysis that
  connect marketing spend to business outcomes
• Partner with performance marketing, brand, and growth teams to translate
  business questions into analytical workstreams and deliver timely,
  high-quality insights
• Identify growth opportunities and risks by proactively mining data for
  signals that aren’t yet on the team’s radar, and presenting findings in a way
  that drives action
• Lead experimentation across marketing initiatives — designing A/B and
  multivariate tests, analysing results, and building institutional knowledge
  around what works
• Contribute to the development of Linktree’s marketing data stack, working
  with Data Engineering to improve data quality, coverage, and accessibility
• Champion data literacy across the Marketing function, helping stakeholders
  build intuition for metrics, interpret results correctly, and make better
  decisions faster

WHAT YOU BRING

• 5+ years of experience in data science, analytics, or a closely related
  field, with at least 2 years working in a marketing, growth, or
  consumer-facing context
• Strong proficiency in SQL and Python (or R), with hands-on experience
  building data pipelines, statistical models, and self-serve reporting tools
• Deep understanding of marketing analytics — including attribution modelling,
  incrementality testing, funnel analysis, cohort analysis, and campaign
  measurement
• Experience designing and analysing experiments (A/B tests, holdout tests)
  with a solid grounding in statistical inference
• Demonstrated ability to communicate complex analytical findings clearly to
  non-technical audiences, including senior leadership
• High comfort with ambiguity — you can define the right question, not just
  answer a pre-defined one, and you’re energised by problems that don’t have
  obvious solutions
• Experience working cross-functionally in a fast-paced, product-led
  organisation; ability to build trust with stakeholders and influence without
  direct authority

P.S. If you don’t tick every box in this listing, please don’t rule yourself
out. We take pride in inclusion and hiring incredible human beings with great
potential over ticking boxes – so if this role resonates with you, hit that
apply button!

OUR STORY

We’re on a mission to empower anyone to curate, grow, and monetize their digital
universe. We created the “link in bio” category — and we’re just getting
started. From creators, artists, and entrepreneurs to global brands, we’re
redefining how people connect with their communities, showcase their content and
promote products — all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas,
TikTok, the UN Environmental Program, The NFL, Manchester United, World Central
Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new
accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok,
Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to
unify Linkers’ digital spaces, and we partner with retail brands Amazon,
Nordstrom, Nike, Target, Sephora, Vuori, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make
online presence simple, powerful, and yours. If you're excited by the idea of
shaping a new category, setting the standard, and making space for everyone to
be seen and succeed, we’d love to meet you.

WHERE AND HOW WE WORK

We're a global, diverse team spread across continents with offices in London,
Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can
choose the setup that works best for you: fully remote or a hybrid mix of office
and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful
of time zones and occasionally collaborate outside the typical 9–5, we lean into
async work to keep things flowing. Our culture is family-friendly and
Zoom-casual where kids, pets, and delivery drivers are welcome.

HOW WE’LL HELP YOU THRIVE

Our approach to benefits considers the whole person and the unique contributions
they bring to Linktree. We want the experience at Linktree to be one that
enables people to truly thrive so we can Go Further Together (one of our
values). Some ways we support you:

• An annual wellbeing allowance to use on things like (but not limited to)
  fitness memberships, development courses, childcare, travel, charitable
  donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for
  medical, dental, vision, disability and life insurance for US-based
  employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and
  other categories.
• Employee stock option program - we want each and every employee to share in
  the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique
backgrounds, talents, and experiences, and we’re proud to be an equal
opportunity workplace. We are creating an inclusive workplace where every
individual feels valued, respected, and has equal opportunities to thrive. We
aim to foster a diverse and inclusive environment where all team members have a
sense of belonging. Linktree welcomes all people regardless of sex, gender
identity, race, ethnicity, disability, pregnancy, age, or other lived
experience. If you require accommodations to fully participate in our
opportunities, please don't hesitate to reach us at talent@linktr.ee – your
needs are important to us.