Senior Data Analyst
About us
Acceleration is WPP’s specialist practice for data, analytics & technology consulting. We are a curious team of highly skilled data and technology practitioners, inspired by experimentation and new ideas. This is the lifeblood of the future-forward solutions we deliver, that empower our clients to compete every day, in a dynamic environment. And it is the reason we have become trusted advisors to CEOs, strategic partners to CMOs, and operational partners to CIOs, around the globe.
We help clients leverage the power of data, analytics and technology to drive media effectiveness. With access to expert consultancy services and a deep bench of specialised skills, we deliver what marketers need to compete effectively, increase efficiency, and drive growth. We are well known for our open, transparent, and honest relationships with clients. We identify opportunities for innovation while remaining firmly grounded in business reality. We demystify complex tasks and impart knowledge without hype or pretence, and we shape marketing ecosystems to drive growth through the intelligent application of data and technology. Most importantly, we speak in specifics and get the job done.
The Role
We’re looking for a passionate and talented Sr Data Analyst to join our rapidly growing and ambitious team. The Sr Data Analyst will play a key role in delivering insights across the business and is primarily responsible for supporting the Marketing Science team with high quality-controlled data that includes pipeline maintenance, ETL, data harmonisation and validation. The Sr Data Analyst will also prepare appropriate visualisations and presentations for key agency and client stakeholders. Working hand in hand with the Marketing Science team you will gain first hand exposure to commercial data science practices
In your role you will play a key role in operating the analytics tools across the business, staying informed and keeping up to date with the latest industry trends and best practices. You will fundamental knowledge of marketing research and data analytics with the innate ability to tell a story utilising the data to contextualise the information and promote its relevance in the delivery of key business metrics for our clients.
Reporting to the General Manager Marketing Science, the Sr Data Analyst will work within a team of BI Consultants, Data Scientists and Data Engineers. This provides an exciting opportunity to grow and develop your skills in the years to come.
Required Experience
Candidates should have 3-5 years’ relevant and practical experience building marketing analytics solutions (MMM, audience or sales modelling, business intelligence), ideally within an enterprise business, agency or consultancy.
-
Media Data Experience including deep knowledge of both offline media data and all digital platforms eg ad servers, Facebook, Google Ads, Campaign Manager, DV360, etc.
-
Cloud based Data Warehousing Experience - GCP, AWS, Azure - GCP preferred
-
Data Harmonisation, Data Validation & Model Data Preparation
-
Exposure to data science in a fast paced agency environment
-
Technical competency in R &/or Python and SQL
-
Proficiency with BI platforms eg Tableau, Looker, Power BI
-
A degree ideally in economics, statistics, computer science, data science or a quantitative discipline.
-
Excellent presentation skills, distilling complex analysis and concepts into concise business-focused takeaways
Preferred Experience (desirable but not essential)
-
Any experience in statistical modelling and machine learning techniques (feature engineering, regression, classification, segmentation, cross validation, Bayesian techniques)
-
Working knowledge of infrastructure as code tools (i.e. Terraform, CloudFormation) is an advantage.
- Front-end web development (HTML, JavaScript, CSS etc)
Media Connections Planning and Design
If you’re proactive and have a “never say no” mentality - this is the role for you. A key focus will be on Connections Planning and Design, ensuring an integrated approach that considers how different media tactics can work together to drive effective outcomes and create seamless consumer experiences with creativity and innovation.
Planning & Trading Executive
We’re looking for an experienced Executive with prior experience in a planning and/or investment role within a media agency. You’ll have a solid understanding of trading principles especially across OOH channels. This is a broad scoped role where your attention to detail & ability to manage deadlines and priorities will be of huge importance.
Programmatic Account Manager
An exciting opportunity has arisen to join our digital commercial team. As a Programmatic Account Manager, you will grow our programmatic footprint and service an array of Agency and Direct Clients across Australia.
Client Director
The Client Director role assists the Managing Partner in leading and delivering the strongest possible agency relationship and performance on assigned clients. With trusted and influential relationships across clients, media and agency partners. This role is training ground for becoming a Client Partner.
Senior Investor
PMG is on the lookout for a dynamic Senior Investor to lead media investment and campaign implementation! If you have experience in driving media strategies, managing media buys, and ensuring seamless campaign execution, this is the perfect role for you. You’ll play a pivotal role in managing client media investments, overseeing budgets, and driving impactful campaign results. Join an engaged team with plenty of development opportunities and a culture that celebrates success. We’re looking for someone with 3+ years of experience in media investment. Ready for the challenge?
