Senior Copywriter
Job Description:
The Senior Copywriter should have the ability to turn human insight into ideas expressed in written form. He or she is responsible for overseeing all verbal aspects of creative works until end products; developing copy for assigned creative tasks with the copywriting team, under supervision of the CD; working closely with relevant colleagues from CR/AS and strategy to produce the most effective strategic and tactical advertising for clients. The Senior Copywriter is required to lead projects, manage timelines, together with senior members of the team, while managing the quality and overall process from ideation to execution.
Responsibility:
Creative Planning & Execution Management: Develop big ideas with strong concept narratives that delivers a clear, single-minded campaign. Develop integrated creative concepts and content based on creative briefs across different channels. Must be able to craft excellent ideas in both English and Vietnamese language. Must be comfortable and able to present ideas. A collaborative spirit in developing creative strategy with Account Service and the Art Directors to communicate the campaign messages in a clear, captivating, and creative manner. Effectively communicate project expectations to team members and clients in a clear and timely manner. Regularly work with the Art Directors to share ideas, contribute visual ideas, check how copy ideas can be expressed visually, and craft copy from visual ideas. Supervise production of multi-media advertising assets. Execute creative based on DC standards and procedures that is reflective the client-approved plan.
Quality Assurance & Operations: Review / check verbal aspects and all creative works to make sure they meet cost / schedule / quality requirements from client (specifically, they can answer brief, meet strategy) and give appropriate feedback to team members when necessary. Check copy and layout to ensure they support each other and are on agreed strategy. Mentor the copy team, providing guidance and support in creating a productive creative environment.
Creative Awards: The Senior Copywriter will be involved in pursuing creative awards to gain positive reputation for the company.
Contribution To New Business Development: Confer with HoC/CD on making campaign proposals to potential clients when he/she deems that such proposals would benefit the clients. Participate in activities to develop and acquire new business when requested by the company.
Others: Follow through on advertising performance, being receptive to and participating in pre and post-testing research, if any. Keep up to date on clients’ marketing, products, consumers’ trends and competitors’ activities, as well as local culture, etc. so that effective and innovative advertising can be created. Assume creative responsibility for any other duties or projects which may be given.
Requirements:
- Creative, innovative, flexible, able to quickly come up with concepts/ ideas.
- Great sense of humor.
- Hardworking, can work under high pressure to meet deadlines.
- Collaborative, good teamwork player while can work independently and responsibly.
- Possesses high level of reliability, integrity and personal ethics.
- Minimum of 7 years working experience at a similar position in an advertising agency.
- Understanding of Vietnamese literature from Classic to Modern time, Vietnamese folklore, myth and mythology.
- Good at using computer software of Word, Excel, Power Point etc.
- Familiar with new technology and innovation.
Location: Ho Chi Minh City
Brand: Time Type: Full time Contract Type: Fixed Term Contract (Fixed Term)
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About dentsu
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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