Senior Content Producer - Lifestyle

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

We are looking for a creative, high-energy Senior Content Producer to join our Lifestyle team in Sydney. In this pivotal role, you will be the driving force behind some of Mamamia's most loved lifestyle brands, owning the end-to-end production of pod/vod shows that resonate with millions of women. You'll be a strategic storyteller who lives and breathes beauty and fashion, working collaboratively to turn core show segments into a 360-degree brand experience. This is your chance to lead with purpose, fostering deep connections with our audience while ensuring our content remains at the forefront of digital innovation.

Here's some of the stuff you can expect to be doing if you join us:

• Lead the creative ideation and end-to-end production for lifestyle podcast and vodcast shows, ensuring every episode meets our premium brand standards.
• Partner with our editors and social media managers to oversee YouTube and social strategies, optimizing assets to grow our digital footprint.
• Source and book high-profile guests, building strong relationships with talent and PR to unlock exciting new collaboration opportunities.
• Transform show segments into a holistic brand experience across audio, video, editorial, and live event activations.
• Collaborate closely with hosts, acting as a trusted creative partner to provide performance-driven briefings and direction.
• Drive community engagement by crafting "must-click" headlines and metadata that convert passive listeners into active brand advocates.
• Work with our commercial team to develop on-brand scripts and creative integrations that align with the needs of our partners and our audience.
• Ensure all content remains technically accurate and compliant with legal standards, maintaining the integrity of the Mamamia brand.

Now, a bit about you

• A proactive, high-autonomy leader who thrives in a fast-paced environment and takes full ownership of the content lifecycle.
• A high-EQ communicator with expert talent management skills, capable of building deep trust and providing honest, respectful feedback.
• Deeply passionate about beauty, fashion, and lifestyle trends, with a strategic understanding of how this content empowers women.
• Technically proficient in Adobe Premiere Pro and Adobe Audition, with a curiosity for how AI can enhance the creative process.
• A creative problem solver who stays ahead of the curve on YouTube, social media algorithms, and video optimization.
• Commercially minded with an eye for identifying innovative creative concepts that drive revenue while protecting editorial integrity.
• Highly organized and reliable, with a proven ability to manage multiple stakeholders and hit deadlines without breaking a sweat.

Life at Mamamia

We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.

We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.

As well as being a meaningful and dynamic place to work, Mamamia offers:

• Flexible working conditions (Hybrid working model)
• A day off to celebrate your birthday
• Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
• Paid parental leave
• Enjoy paid volunteer days to support RizeUp, our charity partner
• The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls
• Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
• Access to MOVE by Mamamia-our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

One more thing!

Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to hr@mamamia.com.au