Senior Brand Manager
JOB DESCRIPTION:
Marketing Planning
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product/Project Management
Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Work with other function management team to ensure the cross functional alignment of product strategies
Have multi-channel insights both on broader market and customer ends; design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners.
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in related area.
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs
Cost Control & Monitoring
Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
REQUIREMENTS:
Industry experiences: Minimum 3-5 years working experience in Pharmaceutical industry
Language Skills: Fulent in English both oral and written
Mobility: Willing to travel frequently
Other Special requirement: Thorough understanding on the healthcare industry(pharmaceutical) is a plus
Good understanding of business and product knowledge with marketing sense
Strong communication and presentation skill with excellent interpersonal sense
Experienced project management background in pharmaceutical company
Strong analytical skills including business and financial management
Autonomy/Independence, Assertiveness; a polished professional presence is essential
Should be self-motivated, creative and well organized
The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
ADDITIONAL LOCATIONS:
WORK SHIFT: Standard
TRAVEL: Not specified
MEDICAL SURVEILLANCE: Not Applicable
SIGNIFICANT WORK ACTIVITIES: Not Applicable
Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
