Senior Brand Manager
Major Responsibilities/Activities:
Marketing Planning
Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
Create and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goals
Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product
Product/Project Management
Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
Direct the product promotion and growth initiatives to attain increasing of market share
Work with other function management team to ensure the cross functional alignment of product strategies
Have multi-channel insights both on broader market and customer ends; design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners.
Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products
Professional Relationship
Identify the opinion leaders in related area.
Lead to build and maintain professional relationship with KOLs
Establish and develop the national expert network to ensure the strong expertise for assigned products
Develop the loyalty speakers from KOLs
Cost Control & Monitoring
Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new business
Monitor and control marketing expenses in line with budget on monthly basis
Modify and manage expenses allocation to regions
Requirements:
Minimum of 2 years in brand marketing within the pharmaceutical industry at BM/SBM level; prior experience as a brand owner is a plus.
Therapeutic Area: Prefer candidates with experience in surgical products or a combined background in both surgical and internal medicine fields.
Language Skills: Fluent in English both oral and written
Strong data acumen with strategic thinking capabilities; excellent cross-functional collaboration skills.
Good understanding of business and product knowledge with marketing sense
Should be self-motivated, creative and well organized
