Sales & Marketing Associate

ABOUT ZAMARA

The Zamara Group is a diversified financial services business specialising in pensions, medical services, insurance and actuarial solutions. Headquartered in Nairobi, Kenya, the Group has a presence in eight countries and a Pan-African ambition. Zamara has a rich heritage in Kenya spanning over 30 years.

Since its inception, the firm has significantly grown in terms of size, client base and range of services. The Group has been at the forefront of industry, influencing the way it works and at the cutting edge of innovation.

Zamara’s higher purpose is to create a financially secure and prosperous society. The Zamara culture is based on the values of Simplicity, Empathy and Trust.

ABOUT THE ROLE

Achieving Zamara’s ambitious strategic priorities will be complex and challenging. Its continued success will be dependent on building and retaining a world-class team.

The Sales & Marketing Associate is responsible for growing Zamara’s retail client base and deepening engagement with existing clients. The role spans lead generation, client communications, sales enablement, and event execution to ensure Zamara’s retail proposition reaches the right audiences and converts interest into lasting relationships.

KEY ROLES AND RESPONSIBILITIES

In more detail, the areas of responsibility include

• Marketing & Lead Generation
  Develop and execute multi-channel lead generation campaigns, including digital marketing, social media, email, and retargeting, with a clear focus on qualified leads and measurable outcomes
  Work with the broader Zamara Marketing Team to deliver go-to-market activity for retail products, ensuring campaigns are timely, on-brand, and commercially directed
  Manage the CRM as a strategic marketing tool, maintaining data quality, building targeted audience segments, and ensuring leads flow efficiently to the Front Office Team for conversion
  Track and analyse campaign performance across channels; translate data into insights that improve future planning and return on marketing investment
  Ensure all retail marketing output adheres to Zamara’s brand standards, tone of voice, and regulatory communication requirements
• Sales Enablement & Collateral
  Develop high-quality, accurate sales materials for Financial Advisors and Product Specialists – including proposal packs, product presentations, competitive briefs, and objection-handling guides
  Partner with the Product team to produce and maintain retail marketing collateral ensuring materials are current, compliant, and compelling
  Maintain a well-organised, up-to-date library of approved retail sales and marketing assets accessible to the Front Office team
  Support the Front Office on targeted sales and marketing initiatives, providing materials and coordination as required
  Ensure all client-facing materials are reviewed and approved before distribution, meeting product accuracy and regulatory standards
• Client Engagement & Events
  Develop and distribute client communications, newsletters, product updates, offers, and AGM materials, that strengthen existing relationships and support retention across the client base
  Plan and execute client-facing events including product launches, client activations, workshops, and AGMs, managing logistics, attendee communications, on-the-day coordination, and post-event follow-up
  Monitor client engagement metrics across channels and events; use data to refine the communications and events strategy over time
  Coordinate cross-functionally to ensure client engagement activity is well-timed, well-resourced, and aligned with the broader retail commercial plan
  Conduct special projects as assigned from time to time

KEY SKILLS AND QUALIFICATION

The following experience is preferred:

• Bachelor’s degree in marketing, Communications, Media, or a related field
• Minimum of 5-7 years’ experience in marketing, communications, or sales support within financial services or a similarly regulated environment
• Demonstrated experience planning and executing campaigns across digital and traditional channels
• Working knowledge of CRM systems, email marketing platforms, and marketing automation tools
• Strong written communication skills with the ability to adapt tone and content across diverse audiences
• Good knowledge of Zamara retail products is an advantage
• Business Acumen
• Relationship building & networking skills
• Excellent oral & written communication skills

The following personal qualities are preferred:

• Creative and detail-oriented
• Commercially minded
• Problem Solving
• Organised and deadline-driven
• Assertive
• Client-centric
• Social and interpersonal skills