Programmatic Advertising Sales Manager (Growth Generalist)

Job Title: Programmatic Advertising Sales Manager (Growth Generalist)

Location: Beijing, Shanghai, Guangzhou, or Shenzhen

About MiQ

MiQ is a leading global programmatic advertising technology company, specialising in leveraging data science and analytics to deliver intelligent marketing solutions.
Founded in 2010 and headquartered in London, MiQ operates in multiple markets worldwide. Since entering China in 2020, MiQ has been dedicated to supporting Chinese brands in their international expansion, enabling efficient media investment and sustainable business growth.
MiQ China Outbound team leverages leading platforms such as DV360, Amazon DSP and other global technologies, combined with proprietary data and analytics, to deliver full-funnel programmatic marketing solutions.

Role Overview

We are looking for a high-potential and versatile programmatic sales professional to join the MiQ China Outbound team, reporting directly to the VP of China Outbound Business.
This is a generalist growth role, not limited to a specific vertical, with core responsibilities including opportunity conversion, prospect development, and internal resource orchestration across MiQ’s global network.
This position is also designed as a future leadership pipeline role, where strong performers will have the opportunity to grow into vertical ownership and team leadership.

Key Responsibilities

• Opportunity Ownership & Revenue Conversion
  Take ownership of inbound and shared opportunities from agency partners and internal channels
  Drive end-to-end sales cycle from qualification to closing
  Focus on mid-to-small deal sizes with high conversion efficiency and fast turnaround
  Independently manage proposal development, pricing and negotiation
• Prospecting & Pipeline Development
  Proactively build and expand a structured prospect pipeline across China outbound advertisers, including but not limited to:
  Consumer Electronics (3C)
  DTC / Cross-border E-commerce
  Travel & Hospitality
  Finance and other emerging outbound sectors
  Continuously develop new business opportunities through agency and direct client engagement
• Sales Strategy & Pitch Development
  Develop and refine compelling sales narratives and pitch materials
  Translate client business objectives into competitive programmatic solutions
  Support strategic initiatives led by VP, including market mapping and go-to-market planning
• Programmatic Solution Expertise
  Build strong expertise across MiQ’s core programmatic capabilities, including:
  Multi-DSP activation (e.g. DV360)
  YouTube / CTV / video solutions
  Data-driven audience strategy and measurement frameworks
  Act as a solution consultant to bridge client needs with MiQ offerings
• Global Resource Orchestration
  Leverage MiQ’s global network to identify and mobilise best-in-class capabilities
  Navigate internal processes efficiently to deliver client solutions
  Collaborate with AMs, Traders and cross-market teams to ensure successful execution

WHO YOU ARE

• Skills & Capabilities
  Strong understanding of programmatic ecosystem, digital marketing and brand strategy
  Ability to independently manage sales cycle and develop client solutions
  Solid analytical skills with data-driven decision-making capability
  Fluent in both Mandarin and English
• Experience
  3–6 years of experience in digital advertising or programmatic sales
  Experience working with China outbound advertisers or agencies preferred
  Exposure to industries such as 3C, e-commerce, travel or finance is a plus
• Personal Attributes
  Highly self-driven with strong execution capability
  Able to manage multiple opportunities in a fast-paced environment
  Strong interpersonal skills and ability to build client relationships
  Strong ambition for long-term career growth
• Collaboration
  Strong cross-functional collaboration skills
  Ability to align multiple stakeholders and drive outcomes

Career Development

This role is designed as a core talent pipeline within the team:
Short-term: develop into a high-performing sales & solution expert
Mid-term: transition into a Vertical Lead role
Long-term: build and lead a dedicated team
Performance in revenue delivery, solution capability and internal influence will be key evaluation criteria.

Why Join MiQ

Be part of China brands’ global expansion journey
Work with cutting-edge programmatic technology
Accelerate your career in a high-growth market