Product Marketing Sr. Specialist | English & Chinese Required

About This Role

AI is changing how families live, work, and protect themselves, and we're right in the middle of it. TrendLife is Trend Micro's new consumer brand, built to stand on its own with one mission: giving families peace of mind in the AI era.

We're looking for a Product Marketing Manager who can connect Product, Sales, and Marketing to drive growth across our Consumer Digital Life Protection (CDLP) business. If you're the kind of person who finishes a competitor's product demo and immediately starts thinking about how we'd position it differently, this role is for you. If you geek out on funnel metrics and want to understand why a number moved, not just that it moved, this role is for you. If you find it rewarding when customer insights influence product decisions or when something you created helps a sales team win, we'd love to meet you.

This role sits at the intersection of Product, Sales, Marketing, and Growth. You'll help shape product direction, drive go-to-market execution, and ensure teams are aligned around business goals. This role is based in Japan, working closely with our global teams across Asia. You'll be a key bridge between markets — which is why strong proficiency in both English and Chinese is required.

What you'll be doing

• Own CDLP Growth & GTM Lead go-to-market planning and execution for CDLP initiatives across key markets. Drive launch readiness, coordinate stakeholders, support regional sales efforts, and ensure successful market adoption. You'll be the go-to person connecting strategy with execution.
• Bridge Product, Sales, and Marketing Act as the voice of the customer and market within the product organization. Gather feedback from customers, partners, sales teams, and competitive intelligence to help influence product priorities and roadmap decisions.
• Drive Acquisition and Funnel Performance Partner closely with lifecycle marketing, growth teams, and product managers to optimize acquisition, onboarding, engagement, and retention. Monitor funnel performance, identify growth opportunities, and use data to drive decisions and recommendations.
• Equip Sales to Win Develop sales enablement materials including battlecards, competitive positioning, objection-handling guides, product training, and launch assets. Ensure field teams have the tools and insights they need to successfully communicate product value.
• Leverage AI to Scale Impact Identify opportunities to use AI tools and workflows to improve marketing effectiveness, accelerate execution, generate insights, and enhance customer experiences.

What We're Looking For

Must-Have

• 5–8 years of experience in Product Marketing, Growth Marketing, GTM, Product Management, or related roles within consumer technology, SaaS, cybersecurity, AI, or digital services
• Business proficiency in English and Chinese (both required)
• Proven experience partnering with Sales, Product, and Marketing teams
• Strong analytical skills with experience interpreting funnel, campaign, and business performance metrics
• Experience leading product launches, GTM initiatives, or growth programs

Nice-to-Have

• Business proficiency in Japanese (a strong plus given the Japan-based nature of this role)
• Experience building or scaling a product, market, or growth motion from 0 to 1
• Background in consumer subscription products, cybersecurity, AI, or digital trust solutions
• Demonstrated use of AI tools to improve productivity and business outcomes
• Experience working across multiple regions or international markets

Come Build With Us

At TrendLife, we build products that help families navigate the opportunities and risks of the AI era with confidence. We move fast, collaborate openly, and care deeply about our customers and our teammates. If you're excited about growth, passionate about meaningful problems, and ready to help shape the future of digital life protection — we'd love to hear from you.

#LI-直佐1 私たちは、「Customer（お客様）」「Change（変化）」「Collaboration（コラボレーション）」「Innovation（イノベーション）」「Trustworthiness (信頼）」という五つの価値観を軸にした企業文化を大切にしています。一人ひとりが自分らしく働き、挑戦を楽しみ、信頼に基づいて社会に貢献できる環境があります。

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TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. Trusted by the largest enterprises and governments across 185 countries, TrendAI secures the entire organization, from identities to infrastructure to data. We embrace change, empower our people, and foster innovation in an increasingly connected world. Our diverse, multicultural workforce is at the heart of our global success. At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. Explore working at TrendAI AI Fearlessly.