Product marketing Leader(Growth Hacker), Marketing Section -Corporate Business Marketing Departmen(Group Sales Div)

Job Description:

Business Overview
Rakuten Group operates over 70 services globally, spanning e-commerce (e.g., Rakuten Ichiba), fintech (e.g., Rakuten Card), and more. Among them, Rakuten Mobile aims to revolutionize the telecom industry by building an innovative, truly customer-centric mobile network. In addition, we play a key role as the digital transformation (DX) arm of the Rakuten Group. Our mission is to deliver uniquely value-added solutions that combine Rakuten's cutting-edge technology and extensive assets, helping enterprise clients achieve their own digital transformation goals. We welcome individuals ready to grow with us and contribute to transforming how businesses operate in the digital age.

Department Overview
You will join the B2B marketing department of Rakuten Mobile. We are responsible for the strategic promotion of not only mobile connectivity services but also various proprietary products. Our daily efforts are rooted in the customer-first mindset—one of the core values in our “concept of success”—as we strive to maximize customer satisfaction. Our marketing efforts span digital marketing, events, social media, owned media, and more. Through daily operations, we support the professional development of marketers, helping you grow your skill set across multiple channels.

Position: Why We Hire
We are expanding the team to strengthen the promotion of our priority services.

Position Details
As a product marketing lead for one or more products, you will be responsible for developing and executing mid- to long-term marketing strategies that drive product growth. Depending on the product, you may lead a dedicated team and be expected to demonstrate leadership throughout planning and execution. You will also plan and implement marketing initiatives such as events, and manage operational channels, particularly paid search (listing ads). At Rakuten Mobile, you will gain end-to-end B2B marketing experience while growing alongside the company.

Work Environment
Total team size: 35 (15 in marketing, 20 in production/editorial)

Mandatory Qualifications:

• 5+ years of professional experience
• Experience in B2B marketing
• Hands-on experience with SEM marketing (SEM, SEO, EFO, LPO)
• Proficiency with SFA or MA tools
• Strong communication and coordination skills (internal and external stakeholders)
• High level of interpersonal skills

Desired Qualifications:

• Leadership and project management skills
• Experience in sales strategy planning
• Data analysis experience and familiarity with tools such as Google Analytics, Adobe Analytics, or Tableau
• Marketing experience in the IT or telecommunications industry
• Business-level English proficiency (English communication may be required depending on assigned services)

Others Information:
Additional information on Location RISE Office, 2-21-1 Tamagawa, Setagaya-ku, Tokyo 1-minute walk from Futako-Tamagawa Station (Den-en-toshi Line / Oimachi Line)

Additional information on English Qualification : TOEIC score of 600 or higher, or a willingness to actively improve English proficiency
Languages: English (Overall - 2 - Intermediate)、 Japanese (Overall - 4 - Fluent)

In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world.

If you have any trouble logging in, please contact us here Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要項(JP) before applying. Our Diversity & Inclusion Policy and Application Documents Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions.
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