PR Manager, Japan International Stores & Corporate Communications

PR Manager, Japan International Stores & Corporate Communications

Amazon is seeking a self-motivated, highly organised and creative communications
professional to join the Amazon team in Japan. The individual will be based in
Tokyo and will be part of the wider International Stores and Corporate
Communications, developing and leading local Communications and PR campaigns in
addition to influencer and owned social media channel campaigns.

The successful candidate will have 10+ years of experience in Communications and
PR with a proven track record of planning and delivering creative digital
campaigns; a strong understanding of the current social media landscape;
best-in-class local media contacts; experience of delivering successful
influencer campaigns, utilising both organic and paid routes; and experience of
delivering measurable results in both key brand and commercial metrics. They
should be a multi-tasker, highly-organized, creative thinker, goal-oriented,
adaptable, and enjoy working in a fast-paced, start-up culture.

Key job responsibilities

• Media and key opinion leaders (KOLs) relations: Lead day-to-day contact and
  relationship building with key reporters for the business area, in order to
  promote Amazon’s reputation in Japan. The individual will work to generate
  impactful coverage, influence reporting and will be responsible to drive story
  ideation to media placement. The individual will also develop and maintain
  relationships with KOLs including social media influencers and other media
  personalities.
• Content generation: Write press releases, talking points, briefing documents,
  case studies, and other collateral for the media that advance Amazon strategic
  priorities in Japan. The individual will also create, and deliver social media
  focused content and campaigns in Japan.
• Strategy development: Develop and implement PR / influencer / digital comms
  strategies, briefs and plans in line with PR priorities and campaigns. The
  individual will also utilise media coverage, industry and customer insights to
  inform strategies and best practices.
• Managing internal and external relationships: The individual will establish
  strong working relationships and collaborate closely with internal stakeholder
  teams – both locally and globally - as a key stakeholder to business team
  providing PR counsel as necessary, including collaboration with marketing,
  public policy and other PR peers. The individual will also manage external PR
  and content development agencies.

Basic Qualifications: - At least 10+ years
consumer and corporate PR experience in Japan
- Excellent written and oral communication skills in both English and Japanese
- Excellent relationships with key media outlets and KOLs
- Highly analytical and structured; pays extreme attention to details
- Experience in using the latest social media monitoring and analysis tools and
platforms
- Track record of strategic planning, creative thinking and delivery on major
social media/digital comms campaigns
- Experience in planning and delivering paid campaigns
- Experience of delivering successful influencer campaigns

Preferred Qualifications: - Track record of working with, and successfully evaluating,
innovative new formats and testing new and emerging channels
- Bachelor’s degree

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interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more
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