Planning Executive

About Innocean

Innocean is the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.

Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020, the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality not-for-profit division called Fck the Cupcakes.

We’re a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts,  producers and media experts who work together in a collaborative environment. Our passion and focus is building strategic media and creative solutions across all touchpoints on a consumer’s journey to a brand.

We’re proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called ‘Jeong’- an ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.

This feeling of connection underpins everything we do. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team- one with strategic, creative, media and CX capabilities, delivering brilliant work that builds brand, changes perceptions, drives connections and delivers results.

About the Role

The Planning Executive is responsible for assisting in the creation and management of media plans, analysing performance metrics, and ensuring the smooth execution of media campaigns. This role requires a keen understanding of media planning, strong analytical skills, and the ability to work collaboratively with both internal teams and external partners.

As a Planning Executive, you will be instrumental in supporting the media planning process, from initial strategy development through to campaign execution and analysis. Your role involves collaborating with a dynamic team to bring creative media strategies to life, ensuring they are executed effectively and efficiently. You will gain hands-on experience with a variety of media channels and techniques, allowing you to develop a deep understanding of the media landscape and its impact on client success. This position offers an exciting opportunity to contribute to high-impact campaigns, learn from experienced professionals, and build a solid foundation for a career in media planning and strategy. Your ability to balance analytical skills with creative thinking will be crucial in driving the success of our media initiatives and delivering exceptional results for our clients.

Responsibilities

Media Plan Development

• Assist in the development of media plans based on client objectives, market research, and audience insights.
• Support the creation of media schedules, including channel selection, timing, and budget allocation
• Work closely with senior planners, creative teams, and other departments to ensure cohesive execution of media strategies.
• Participate in brainstorming sessions and contribute to the development of creative media solutions.

Campaign Execution / Optimisation

• Coordinate the execution of media plans, working with media vendors and internal teams to ensure timely and accurate implementation.
• Monitor campaign progress, track deliverables, and address any issues that arise during execution.
• Monitor campaign performance and make data-driven recommendations for adjustments to improve effectiveness.
• Identify opportunities for optimisation and collaborate with the team to implement changes. 

Data Analysis / Administrative Support

• Analyse performance data and metrics to assess the effectiveness of media campaigns.
• Prepare and present reports on campaign performance, including key insights and recommendations for optimisation.
• Handle administrative tasks related to media planning, including documentation, tracking, and reporting.
• Maintain organised records of media plans, contracts, and performance reports.

Market Research

• Conduct market research and competitor analysis to support media planning efforts.
• Gather and interpret data on audience behaviours, media consumption patterns, and industry trends.

Client Interaction & Vendor Coordination

• Provide support in preparing presentations and reports for client meetings.
• Assist in addressing client inquiries and incorporating feedback into media plans.
• Liaise with media vendors to negotiate rates, secure placements, and manage relationships.
• Ensure that all media buys are executed according to plan and contractual agreements.

Budget Management

• Assist in managing media budgets, ensuring that spend is allocated effectively and in accordance with plan specifications.
• Track media expenditures and assist in budget reconciliation.

Team Collaboration

• Work closely with senior planners, creative teams, and other departments to ensure cohesive execution of media strategies.
• Participate in brainstorming sessions and contribute to the development of creative media solutions.

Continuous Improvement

• Stay up to date on industry trends and advancements.
• Actively participate in team meetings and share ideas and feedback.

WHS (Work, Health & Safety)

• It’s on you to ensure your work environment is safe, whether you’re WFH or in the office. 
• Follow and ensure your team follows company policies and procedures.

About You

Personal Specifications

Qualifications

• Bachelor’s degree in Marketing, Advertising, Media, Business, or a related field.

Knowledge, Skills & Experience

• 1-3 years of experience in media planning, advertising, or a related role is preferred, but entry-level candidates with relevant internships or academic experience will be considered.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in media planning tools and platforms (e.g., Google Analytics, media planning software) is a plus.
• Excellent organisational skills with attention to detail and the ability to manage multiple tasks simultaneously.
• Strong communication and interpersonal skills, with the ability to work effectively within a team.
• A proactive and enthusiastic attitude, with a willingness to learn and grow within the role.

Values

• Proactivity. Humility. Agility. Daring. Don’t worry, we dive into these in your welcome pack.

Development

• Regular appraisals and 360 feedback is important. 
• So too is being able to check in with management whenever. Their doors are always open. 

The Perks

There are a whole range of reasons you would consider working for us – 
check out the list below:

- Competitive salary - Individual Professional development

- Regular appraisals and 360 feedback  - Hybrid working

- Client sponsored benefits - Progressive parental leave policies

- Floating leave - Pet friendly environment