Performance Marketing Lead

About the Company

We are working with Circles, a global Technology company reimagining the Telco industry with innovative SaaS platform, empowering Telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating transformation into "TechCos".

Today, Circles partners with leading Telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future Telco and digital experiences enjoyed by millions of consumers globally.

About the Role

We are seeking a sharp, strategic, and hands-on Performance Marketing Lead to spearhead full-funnel growth for global digital-first telco brands, with key focus on Circles flagship Singapore market. This is a high impact leadership role where you will own the end-to-end performance engine- scaling user acquisition, building a solid conversion funnel and optimizing the full funnel journey. We’re looking for someone who can deliver efficient marketing ROI through a data-driven approach, multi-channel strategy. The successful candidate will own the end-to-end performance engine, from planning to execution and optimization, while managing agency partners and cross-functional stakeholders. Ideally, the candidate is a seasoned digital native with a deep understanding of performance marketing trends, possesses exceptional analytical capabilities, and has a proven track record of driving significant business growth in a fast-paced, digital-first environment.

Growth Strategy

• Own the paid media strategy across all funnel stages, including acquisition, re-engagement, and conversion, while balancing marketing ROI
• Manage and execute on the channel mix strategy, e.g., Search, Social, Programmatic, Display, Affiliates
• Translate monthly and quarterly commercial targets into campaign strategies with well-defined goals, timelines, budgets, and KPIs

Campaign Management & CRO

• Drive hands-on execution of campaign setup, A/B testing, audience targeting, and creative iteration across paid channels. You aren't afraid to get under the hood of a campaign to find 1% gains.
• Work closely with the product and data teams to ensure there is data integration and attribution visibility of marketing spends by the use of right tools/technology
• CRO - Monitor digital sign-up flow to minimize drop-offs and maximize CVR by analyzing and optimize performance campaigns daily/weekly, ensuring real-time responsiveness and accountability to performance benchmarks

Reporting Insights and Data Tracking

• Deliver data-driven insights on channel performance, user acquisition funnels, and customer behavior to inform decisions and improve ROI
• Build and maintain structured performance dashboards (GA4/Tableau), regular reporting cadences, and executive-ready summaries highlighting growth levers, blockers, and next steps
• Work closely with tech, data, and analytics teams to ensure robust tracking
• Leverage MarTech tools and automation to streamline workflows, ensure campaign integrity, and scale efficiently

Cross-functional Collaboration

• Collaborate with cross-functional stakeholders to ensure cohesive execution across paid and owned channels
• Influence creative direction for high-performing assets, advise on landing page optimization, and help connect the dots across user journeys

Innovation & Experimentation

• Champion a test-and-learn mindset, developing a structured experimentation roadmap across platforms, formats, creative treatments, audience segments, and bidding strategies
• Stay ahead of platform updates, algorithm changes and emerging ad formats to maintain a competitive edge

The Ideal Candidate

• Has at least 8 years of experience in performance marketing, growth marketing, or digital acquisition in a high-growth environment such as Digital Telco or Consumer Digital Services-- B2C or e-commerce experience preferred
• Demonstrates proven success in scaling acquisition and conversion funnels through Google Ads, Meta Ads, Programmatic, YouTube, and affiliate or influencer networks
• Has deep understanding of Google Analytics, Looker data studio, Google Tag Manager, Google Data Studio and confidence in discussing LTV, CAC, ROAS, and Contribution Margin.
• Has done performance-focused creative and landing page testing, including conversion rate optimization tactics
• Has experience managing high-performing agencies and mentoring junior specialists.
• Has effective communications and presentation skills that can translate complex data into a compelling story for non-technical stakeholders.
• Entrepreneurial, agile, and resourceful -- comfortable with ambiguity and passionate about delivering measurable results an entrepreneurial "day one" mentality.
• Can thrive in fast-paced environments where the only constant is change.