Performance Manager - SEM

The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions for our clients using SEM strategies and skillset.

Job Description:

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

We are now excited to invite applications for the role of Performance Manager - SEM with our awesome team in Melbourne!

The role:

The Performance Manager – SEM role requires a deep understanding of SEM strategies, the ability to analyze performance data, and a track record of driving successful campaigns and growing strong teams.

Proficient in core media planning, buying and reporting tools:

Required: SEM, Google Ads, Social Platforms, GA4, SA360, Campaign Manager

Ideal: Spectra SMD, CM360, Google Looker Studio

In this role, you will work with a range of wonderful clients with support of a strong team of media professionals. You will work towards being a trusted guide for your team and your clients, helping them navigate the digital media ecosystem and build successful digital strategies that deliver business outcomes

Core responsibilities:

• You have a primary focus on supporting the Digital Director with the implementational planning across the total media (online) landscape.
• Digital media planning & activation, responding to briefs, media partner management and negotiation
• Digital media reporting & insights, and supporting the Digital Director with driving innovation within the digital strategy of our clients.
• Client administration including WIPs, Contact Reports and Timeline Management
• You will deliver best-in-class media planning (full channel view) with appropriate levels of proprietary and industry tools.
• Execute this by trading and activating this media with a paid media digital performance lean

A bit about you:

• A strong understanding in paid social, display and search media channels
• Demonstrated experience and strong technical skillset with: SA360, Google Analytics, Google Tag Manager, Google Ad Scripts, Ads Editor, Campaign Manager and other relevant Data & Analytics platforms
• Experience in implementation and management of tracking solutions using Google Tag Manager, including setting up conversion tracking, custom dimensions, and event tracking
• You will have a comprehensive understanding of the Australian media landscape with strong digital and Performance Media focus

What’s in it for you:

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy which includes a $250 contribution to your home office set up
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 5 weeks annual leave after 2 years of service and 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.