Partnerships Marketing Manager
At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors.
By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.
Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.
The role:
As Partnership Marketing Manager, you’ll sit at the intersection of our B2B partnerships and brand growth - turning our member partnerships into marketing engines that drive sign-ups and awareness across Australia. Reporting to our Head of Marketing, you’ll own the end-to-end marketing relationship with our B2B partner organisations and build integrated marketing plans that get the most out of them.
What you’ll do:
- Partnership marketing & activation
- You’ll develop and run integrated marketing plans for our B2B frontline membership organisations and our retail partners, keeping campaigns insight-led and commercially focused
- Act as the main marketing contact for partner organisations, building relationships that unlock new opportunities
- Work closely with the B2B Sales team so marketing activity supports the wider commercial relationship, bringing partnerships to life with compelling offers, collateral and brand amplification
- Drive new member sign-ups through partnership-led campaigns, with clear KPIs and reporting against growth targets
- Retail partner advertising
- You’ll lead the development of advertising opportunities with key retail partners, working with the Partnerships team to bring retailers to market
- Build go-to-market plans that maximise exposure for retail partners across our owned channels and beyond
- Drive brand awareness through retail partner campaigns, balancing partner objectives with our member-first approach
- Surface the most compelling retail offers and package them into B2B-ready marketing assets the Sales team can use with organisational partners across nursing, teaching and allied health
- Planning & reporting
- Manage campaign planning, budgeting and post-campaign analysis for all partnership marketing activity
- Stay close to market trends and competitor activity to keep sharpening our partnership marketing approach
What we’re looking for
- 5+ years in a marketing role, with at least 2 years in a B2B, partnership or trade marketing capacity
- A track record of delivering integrated marketing campaigns that drive measurable growth
- Creativity. You'll concept bold & brave campaigns & activations
- Experience managing commercial relationships with external partners or retailers
- Exposure to member acquisition or performance marketing is a plus
- You're confident across digital, CRM (Braze), social and above-the-line channels, and comfortable managing multiple partners and campaigns at once
- You're a collaborative operator who works well across Partnerships, Product and Creative
What’s on offer
- A competitive base salary
- 24 days annual leave + birthday leave, moments that matter & volunteer leave
- $1,000 health insurance contribution + $1,000 personal development fund
- Paid parental leave, an EAP, and your own Blue Light Card
- Hybrid working — 3 days in our Sydney CBD office, 2 from home
If you want to build marketing partnerships that genuinely move the needle — and help Australia’s essential workers make their money go further — we’d love to hear from you.
