Paid Media Graduate Assistant

Location: Melbourne (Hybrid) • Graduate / Entry Level

Pattern is Australia’s leading ecommerce digital agency, awarded Australia’s Best Digital Agency at the NORA Awards. We’re also the largest seller on Amazon globally, working with world-class brands across all product categories.

We offer perks like 5 weeks of annual leave, hybrid and flexible working, paid parental leave, reduced summer hours, a competitive salary, plus stock options upon joining.

This is an entry-level opportunity designed for a recent graduate passionate about digital marketing and eager to build a career in paid media.

You’ll work alongside an experienced team of performance marketing professionals, gaining hands-on exposure across Paid Search, Paid Social, Programmatic, and Affiliate channels for some of Australia’s most exciting ecommerce and retail brands. Reporting to a Senior Performance Account Manager, you’ll learn from the ground up - from campaign builds and budget pacing, to optimisation, reporting, and client communication.

What you’ll be doing:

• Support the setup, trafficking, and QA of paid media campaigns across Google Ads, Microsoft Ads, Meta, programmatic DSPs, and affiliate networks.
• Assist in day-to-day campaign management: budget pacing, bid adjustments, keyword/audience expansion, negative keyword management, and ad copy testing.
• Monitor daily campaign performance and flag anomalies, feed issues, or tracking discrepancies to your manager promptly.
• Pull and format weekly and monthly performance reports using GA4, Looker Studio, and platform-native dashboards; translate numbers into clear commentary.
• Conduct regular competitor and keyword research to surface new opportunities.
• Maintain accurate campaign change logs, budget trackers, and internal documentation in line with team SOPs.
• Contribute to A/B test briefs and assist in reading out test results to the team.
• Collaborate cross-functionally with SEO, Analytics, and Creative teams to ensure campaigns are well-supported and integrated.

What will I need to thrive in this role?

• A recent graduate (2023–2025) with a degree in Marketing, Commerce, Business, Data Science, or a related field.
• Some prior exposure to digital marketing through internships, university projects, or personal campaigns is a plus - but not required.
• Analytical mindset - comfortable working with data, spotting trends, and drawing conclusions from numbers.
• Comfortable using AI tools to improve productivity and output quality — whether that's ad copy ideation, audience research, campaign analysis, or automating repetitive tasks. Equally important is knowing when and how to apply human judgment: you'll understand what AI gets wrong, how to validate its outputs, and how to prompt effectively to get the best results. Curious, proactive, and always looking for smarter ways to work.
• Strong attention to detail; you notice when things don’t look right and do something about it.
• Clear written and verbal communicator who can explain data simply and confidently.
• Proficient in Microsoft Excel or Google Sheets (pivot tables, VLOOKUPs, basic formulas).
• Highly organised with the ability to manage multiple tasks and deadlines simultaneously.
• Proactive self-starter who asks questions, takes ownership, and follows through.
• A genuine interest in ecommerce, retail, and how paid media drives commercial outcomes.
• Google Ads or Meta Blueprint certifications (or studying toward them) are a plus.

What is the potential for career growth?

This role is a genuine launchpad. At Pattern, we promote internally and invest in our people. You’ll have a clear progression path from Paid Media Assistant → Executive → Senior Executive → Manager, supported by a structured competency framework, regular coaching sessions, and access to platform certification programmes.

Why join us?

• 5 weeks annual leave plus paid parental leave
• Hybrid and flexible working options
• Three month’s paid parental leave
• Competitive salary and potential stock options
• Training and development plan tailored to your goals
• Work with some of Australia’s most recognised brands across beauty, fashion, home, and lifestyle

How we hire

• Virtual interview with Hiring Manager
• Take‑home task/project
• Task presentation + interview with Hiring Manager & Peer
• Interviews with broader team
• Interview with General Manager
• Reference checks
• Executive review
• Offer

Interested? We’d love to hear from you!
Applicants must be permitted to work permanently in Australia with no restriction on hours (e.g., citizen, permanent resident).