Mid Weight Creative

Mamamia is Australia's largest independent women's media group and our core purpose is to make the world a better place for women and girls. We reach seven and a half million women each month across written, video and social platforms and we have the largest women's podcast network in the world with 55 different shows.

About the role

Are you a Mid-Weight Creative with a passion for boundary-pushing concepts and compelling copy? This is your chance to join the Mamamia team and shape meaningful narratives that truly engage and inspire our audience of millions of women. We're looking for a brilliant storyteller who lives for social-first video content and creative copywriting. Smeone who can tackle creative briefs with big ideas and bring them to life across diverse digital and video platforms. You'll be hands-on from ideation and scriptwriting right through to content delivery, collaborating closely to deliver high-impact, branded content that sparks conversation and aligns with our mission to empower women and girls. If you're ready to make real change and see your creative vision reach a massive audience, we want to hear from you!

Here's some of the stuff you can expect to be doing if you join us:

• Craft conceptual copy for video scripts, social Reels, paid performance ads, and digital assets for Mamamia branded content, our MOVE fitness app, and creator partnerships.
• Collaborate closely with video producers, art directors, editors, and designers to ideate, storyboard, and develop compelling social-first storytelling concepts.
• Be hands-on throughout the creative process, from initial concept to final content delivery.
• Participate in pre-production planning, ensuring brand voice and narrative align with shoot logistics and creative objectives.
• Present pitches, concepts, and scripts to internal sales and strategy teams, adapting your messaging for different formats and audiences.
• Stay current with industry trends, platform updates, and production innovations to deliver consistently high-impact work.

Now, a bit about you

• You have a minimum of 3+ years of creative copywriting experience, ideally within an agency, production, or brand environment.
• You're bursting with unusual, original ideas that instinctively grab people's attention, making them watch, like, and share.
• Your proven portfolio showcases 360 social ideas that span paid, organic, and creator content for diverse audiences and channels.
• You have a strong background in advertising, screenwriting, or narrative development.
• You're experienced in video production workflows, including storyboarding and working collaboratively with talent and production teams.
• You have the ability to perfectly balance creative storytelling with clear brand strategy and performance goals.
• Completion of AWARD School or a similar advertising program, or a relevant background in advertising, is highly valued.

Life at Mamamia

We're fast-paced and innovative, with a collaborative culture when it comes to industry-leading strategies and ideas.

We're small enough that you can create real and tangible change, and have your voice heard, and large enough that we can support your ideas with experienced, industry-leading teams, and deliver them to an audience of millions of women every month. We have a startup spirit within a scaled-up business structure.

The core purpose of Mamamia is to make the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. While our core purpose informs every business and content decision we make, we execute on our purpose in a way that's engaging, entertaining and adds meaning and value to the lives of Australian women.

We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience - we're excited for you to join us on this innovative journey.

As well as being a meaningful and dynamic place to work, Mamamia offers:

• Flexible working conditions (Hybrid working model)
• A day off to celebrate your birthday
• Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
• Paid parental leave
• Enjoy paid volunteer days to support RizeUp, our charity partner
• The opportunity to work for a purpose-driven company and help us make the world a better place for women and girls
• Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself
• Access to MOVE by Mamamia-our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed

One more thing! Mamamia is an equal opportunity employer, all applicants will be considered regardless of your race, sexuality, religion, colour, gender identity, or parental status. We strongly encourage Aboriginal and Torres Strait Islander people to apply. If you require any assistance, including a workplace adjustment to participate in the recruitment process please reach out to hr@mamamia.com.au