Media Planner

Job Description:

The purpose of this role is to deliver regular reporting for Digital Marketing channels and campaigns, as well as audience, attribution and CRO (conversion rate optimisation) analysis.

• Delivers regular, sharp, action-oriented reporting on our digital estate, including performance across Social Media, Website, Search, Paid, CRM and Email
• Works closely with the Digital Marketing Team, defines and tracks suitable KPIs, automating as much of our reporting as possible through dashboard technology and providing optimisation guidance where possible
• Manages comprehensive Audience Segmentation and Propensity Modelling, leveraging CRM, historical and behavioural data
• Where relevant, leverages third party data to enhance our targeting strategy
• Works with the Digital Marketing Team, embed an audience-led approach to our digital content and channels

Location: Makati City
Brand: Dentsu X
Time Type: Full time
Contract Type: Permanent

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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