Media Assistant

About Innocean

Innocean is the biggest agency you’ve never heard of. With 31 offices and more than 3000 employees in 21 countries. We’re the fastest growing agency network in the world.

Opening doors in Australia in 2008 with two foundation clients; Hyundai and Kia. Since 2020, the Sydney business has been on a mission to diversify our roster which now includes FMCG, NGO, Medical, Tourism and Technology brands, not to mention our own Gender Equality not-for-profit division called Fck the Cupcakes.

We’re a proud and ambitious group of over 50 creatives, strategists, account people, technologists, analysts,  producers and media experts who work together in a collaborative environment. Our passion and focus is building strategic media and creative solutions across all touchpoints on a consumer’s journey to a brand.

We’re proudly Korean, uniquely Australian; striving to create a culture that embraces a Korean concept called ‘Jeong’- an ineffable but mutually warm feeling of attachment between people who share a relationship and common purpose.

This feeling of connection underpins everything we do. It’s how we create bonds between brands and consumers, and between us and our clients. Think of us as an extension of the marketing team- one with strategic, creative, media and CX capabilities, delivering brilliant work that builds brand, changes perceptions, drives connections and delivers results.

About the Role

As a Media Assistant, you will be an integral member of our media department, providing essential support to ensure the smooth execution and optimisation of media campaigns. Your role will involve a combination of administrative tasks, analytical work, and creative collaboration, offering a comprehensive introduction to the media planning and buying process.

In this position, you will assist in the development, implementation, and monitoring of media strategies across various platforms, including digital, print, TV, and radio. Your work will help to ensure that media campaigns are executed effectively, deliver on key performance indicators, and meet the strategic goals of our clients.

Responsibilities

Campaign Coordination

• Media Planning Support: Assist in the development and implementation of media plans by gathering and organising campaign details, including media schedules, budgets, and target audience profiles.
• Ad Placement Coordination: Help in coordinating ad placements across various media channels (e.g., digital, print, TV, radio). Ensure timely execution and compliance with campaign specifications
• Performance Monitoring: Track and report on campaign performance metrics, such as impressions, clicks, and conversions. Use data to identify trends and provide actionable insights for optimisation.

Research and Analysis

• Market Research: Conduct thorough research on market trends, consumer behaviour, and competitive landscape to inform media strategies and decision-making.
• Audience Insights: Analyse audience demographics and psychographics to ensure media plans effectively reach target audiences.
• Competitor Analysis: Monitor and report on competitor media activities, identifying opportunities and threats that may impact campaign success.

Administrative and Operational Support

• Documentation and Reporting: Maintain accurate records of media plans, budgets, and performance data. Prepare and organize detailed reports and presentations for internal and client meetings.
• Vendor Coordination: Liaise with media vendors, publishers, and partners to manage campaign logistics, resolve issues, and ensure seamless execution.
• Database Management: Update and manage media contacts and databases to facilitate smooth communication and relationship management.

Creative and Strategic Collaboration

• Team Coordination: Work closely with the creative, strategy, and production teams to ensure media plans align with overall campaign objectives and creative direction.
• Idea Contribution: Participate in brainstorming sessions and contribute ideas that enhance media strategies and campaign execution.

Client and Stakeholder Interaction

• Client Support: Assist in preparing materials for client presentations and meetings. Address client inquiries and provide updates on campaign progress as needed.
• Feedback Implementation: Collect and analyse client feedback to refine media strategies and improve campaign effectiveness.

Continuous Improvement

• Stay up to date on industry trends and advancements.
• Lead and actively participate in team meetings and share ideas and feedback.

WHS (Work, Health & Safety)

• It’s on you to ensure your work environment is safe, whether you’re WFH or in the office. 
• Follow and ensure your team follows company policies and procedures.

About You

Personal Specifications

Qualifications

• Bachelor’s degree in marketing, Communications, Media Studies, or a related field.

Knowledge, Skills & Experience

• Prior experience or internships in media, marketing, or advertising is preferred.
• Analytical Skills: Strong ability to analyze data, interpret results, and provide insights.
• Technical Proficiency: Proficient in Microsoft Office Suite (Excel, Word, PowerPoint). Familiarity with media planning tools (e.g., Google Analytics, media buying platforms) is a plus.
• Communication: Excellent written and verbal communication skills. Ability to present information clearly and effectively.
• Organisational Skills: Strong organizational skills with attention to detail and ability to manage multiple tasks simultaneously.
• Adaptability: Capable of thriving in a fast-paced environment and adapting to changing priorities.
• Eagerness to Learn: Demonstrates a strong interest in media planning and buying, with a willingness to develop new skills and knowledge.
• Proactive Approach: Takes initiative and anticipates needs, ensuring tasks are completed efficiently and accurately.
• Team Player: Collaborative mindset with a positive attitude and the ability to work effectively with diverse teams.
• Creative Thinker: Open to exploring innovative media solutions and contributing to the creative process.

Values

• Proactivity. Humility. Agility. Daring. Don’t worry, we dive into these in your welcome pack.

Development

• Regular appraisals and 360 feedback is important. 
• So too is being able to check in with management whenever. Their doors are always open, Zoom links always ready.

The Perks

There are a whole range of reasons you would consider working for us – check out the list below:

- Competitive salary - Individual Professional development

- Regular appraisals and 360 feedback  - Hybrid working

- Client sponsored benefits - Progressive parental leave policies

- Floating leave - Pet friendly environment