Marketing Manager - South Bank, QLD

Marketing Manager - South Bank, QLD

Cruiseabout is a premium, cruise-focused travel agency helping Australians plan
and book exceptional cruise holidays around the world. From close-to-home
sailings to bucket-list voyages, we combine expert advice, genuine cruise
knowledge and personalised service to help you find the right cruise for you.

The Marketing Manager is responsible for designing, leading and executing
Cruiseabout's national marketing strategy across brand, customer, supplier
co-op, paid, owned and earned channels.

This role drives enquiry generation, conversion and TTV growth across the
national store network and supports the brand's expansion from 9 to 20+ stores.
The role owns the brand framework, the supplier marketing program, CRM and
lifecycle marketing through Salesforce Marketing Cloud, Paid Marketing activity
(digital, retail and above the line) and World360 loyalty integration for the
Cruiseabout customer base.

Key Responsibilities

• Develop and execute the annual marketing strategy and plan, owning KPIs,
  zero-based budget planning, quarterly reforecasting, and ROI to drive
  enquiries, conversions, cost efficiency, and TTV contribution
• Own the brand strategy, ensuring consistent brand execution across all
  touchpoints while driving customer insights, loyalty growth, and brand
  advocacy
• Develop and manage strategic supplier relationships by planning and executing
  annual co-marketing programs, maintaining the supplier marketing calendar,
  and tracking campaign performance and ROI for suppliers and leadership
• Lead Cruiseabout's performance marketing strategy by overseeing paid media
  across multiple channels, managing agency partnerships, and optimising
  attribution, measurement, and channel mix
• Lead Cruiseabout's owned and earned channel strategy by optimising the
  website, SEO, CRM and lifecycle marketing, driving organic content and social
  media, and managing PR and trade media relationships
• Lead end-to-end campaign planning and delivery, aligning promotional activity
  with product and supplier priorities while managing creative and production
  partners
• Build store-level marketing capability targeting community groups such as
  Probus, U3A, RSL and golf clubs near each store
• Active member of the Cruiseabout SWOT leadership team, contributing to
  overall strategy, capability planning and business decision-making

Who are you?

• Minimum 5 years of experience in Marketing
• Proficiency in budget management
• Expertise in B2B marketing strategies
• Advanced skills in Microsoft 365
• Basic knowledge of web programs
• Familiarity with CANVA, WordPress, and CRM platforms
• Strong negotiation abilities
• Proficient in conflict resolution
• Skilled in media relations

What you'll Enjoy:

• ️Set Sail on Exclusive Perks: Opportunities to participate in onboard ship
  inspections and enjoy exclusive cruise discounts for your personal seafaring
  adventures
• Navigate the World: Become a cruise expert with access to industry travel
  discounts and qualify for sponsored ‘Familiarisation Cruises’ to explore new
  destinations and cruise products worldwide
• Culture: you will be employed by an inclusive company that offers a team
  culture like no other in the industry - Flight Centre Travel Group Australia is
  proud to be a certified Great Place To Work Australia New Zealand Pty Lt
• Diverse Crew: FCTG is an Equal Opportunity Employer and encourage all
  suitably qualified applicants to apply, including Aboriginal and Torres Strait
  Islander People and people from racial, ethnic, or ethno-religious minority
  groups and people with disability
• Chart Your Course for Growth: Access tailored Learning & Development pathways,
  including in-depth training on cruise products to enhance your skills
• Exclusive Staff Discounts: Accessible via our employee-only portal with 350+
  of Australia’s leading retailers, health and wellness discounts, financial
  planning advice, employee share plan and more
• Explore Endless Horizons: Build a rewarding career across our global network
  of brands and businesses – we prioritise promoting talent from within.
• Corporate Health Discounts: Access exclusive discounts on health insurance
  plans for you and your family with our partner, BUPA, access to internal gym
• Mental Health: Support and Employee Assistance Program for staff and family
• Social: Regular awards nights, social team-building and industry events, with
  the opportunity to attend global conferences (Bangkok in 2026)
•  Giving Back: Corporate Social Responsibility program supporting nominated
  charities through Workplace Giving, volunteering and fundraising; paid parental
  and volunteer leave
• Sustainability at the Helm: As stewards of the seas, we’re committed to
  sustainable practices that protect the environment for the future of cruising
  and tourism
•  Be part of a workplace committed to reconciliation through our Reconciliation
  Action Plan - we proudly support Aboriginal and Torres Strait Islander
  inclusion, cultural safety, and dedicated cultural leave