Marketing Manager, SEA Category & GTM

About the Role

The SEA Category & GTM Marketing Manager drives sustainable category growth across Southeast Asia through close partnership with both local subsidiary and distributor‑led marketing teams across SEA. This role is a regional cluster Category leadership role for Southeast Asia, responsible for shaping and leading SEA‑specific category strategy, and translating global direction into commercially sound, locally relevant category choices. In addition, the role holds direct Go‑To‑Market (GTM) ownership for select SEA markets while partnering closely with distributor‑led GTM teams in other markets to influence execution.

SEA Category responsibilities:

• Define and own the long‑term category vision and growth strategy, grounded in deep consumer insight, market dynamics, and portfolio opportunities.
• Driver of category roadmap, including innovation strategy, portfolio roles and pricing architecture.
• Partner with Global Category and local teams to shape products, propositions, claims, and creative platforms that are strategically differentiated, scalable, and aligned to category growth objectives.
• Set clear category growth choices, ensuring coherence across brands, segments, channels, and price tiers.
• Proactively translate evolving consumer, competitive, and channel trends into strategic adjustments to sustain long‑term relevance and growth.

Go-to-Market responsibilities:

• Provide marketing leadership for the market, ensuring category and brand strategies translate into delivery of our P&L.
• Driver of commercial performance agenda, setting success metrics, reviewing results versus plan, and steering strategic interventions to close gaps and accelerate growth.
• Lead decision‑making on portfolio prioritisation, go-to-market strategy, marketing investment allocation, balancing short‑term delivery with long‑term brand growth.
• Drive strong governance of marketing and innovation investment, ensuring resources are deployed against the highest value growth opportunities and deliver clear return on investment.
• Establish a performance‑ and accountability‑led culture, ensuring marketing leadership focuses on commercial outcomes, business impact, and enterprise value creation.

About you:

Skills & Experience
Bachelor’s degree in Marketing, Business, or a related field.
10+ years of experience in brand management experience, ideally within consumer electronics, FMCG, or a premium brand environment.
Proven ability to set category strategy and lead commercial outcomes at market level.
Strong commercial acumen, including P&L ownership, investment governance, and ROI thinking.
Experienced in leading multi-market campaigns and brand planning.
Confident influencing senior stakeholders across functions and external partners.
Strategic, outcome‑driven leader with an enterprise mindset.
Willingness to travel internationally as required.

Traits
Enterprising, proactive, and adaptable to change.
Strong problem-solving and organizational skills.
Proactive, able to work independently and as part of fast paced team environment.
Calm under pressure.
Unafraid to challenge constructively, or receive feedback.
An ability to influence with clear, informed and logical storytelling.
Culturally aware, with a keen understanding of the Southeast Asian market.

#LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.