Marketing Manager, China
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary.
When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
The Marketing Manager – China will lead the development and execution of localized marketing strategies to support YETI’s commercial expansion in China through a distributor model.
This role is responsible for driving brand awareness, consumer engagement, and revenue growth by delivering impactful, insight-led campaigns across digital and omnichannel environments. Operating with a high degree of autonomy, the role will act as the key marketing partner to the distributor, ensuring brand consistency while adapting global strategies to China’s unique consumer behaviors, platforms, and technology ecosystems. This role is critical to establishing and scaling YETI’s presence in China—one of the most complex and dynamic consumer markets globally. Success will require a balance of global brand stewardship and local market agility, with the ability to translate strategy into execution through strong distributor partnership.
Responsibilities:
- Brand Building & Market Development
- Digital & Consumer Ecosystem Expertise
- Campaign Management & Execution
- Omni-Channel Marketing
- Performance Tracking & Optimization
- Distributor Partnership & Stakeholder Management
Qualifications & Experience
Greater than 8 years of marketing experience, with strong exposure to the China market Proven track record in digital-first marketing, preferably within consumer, lifestyle, or premium brands Experience working with or through distributors, joint ventures, or external partners Digital Expertise: Deep understanding of China’s digital ecosystem and consumer behavior Brand Storytelling: Ability to craft compelling narratives that build brand affinity Execution Excellence: Strong end-to-end campaign management skills with attention to detail Data-Driven Mindset: Ability to interpret performance data and translate into actionable insights Stakeholder Management: Confident in influencing partners and managing external relationships Autonomy & Ownership: Comfortable operating independently in a fast-paced, evolving environment
Success Measures
- Growth in brand awareness and consumer engagement in China
- Performance against campaign KPIs (traffic, conversion, ROI)
- Effectiveness of distributor marketing execution and alignment with YETI standards
- Seamless delivery of key commercial campaigns and product launches
- Quality and consistency of YETI brand presence across all channels
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI. YETI is proud to be an Equal Opportunity Employer. Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. YETI Applicant Privacy Notice YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at accommodationrequest@yeti.com.
At YETI, we design products that last for generations, get you outside, and keep you there longer. If you're looking to take on big challenges and have a passion for keeping the wild, wild – let's talk.
