Marketing Manager (Asset Management)

Job Description

Reporting to the Head of Marketing, Singapore, this role is responsible for planning and delivering marketing initiatives for intermediary distribution channels supporting the wealth and asset management business in Singapore. The incumbent will ensure the firm maintains a consistent, high‑quality, and targeted suite of marketing and communications materials to support business growth objectives. To succeed in this role, the candidate should have experience in asset management marketing, a strong understanding of intermediary distribution, and a proven track record of delivering high-quality marketing deliverables in a regulated environment. This is a hands‑on role for a marketing professional who is passionate about marketing, demonstrates strong ownership, and brings both discipline and creative flair to execution, along with sound judgement, attention to detail, and the ability to manage multiple stakeholders and concurrent initiatives effectively.

Position Responsibilities:

• Plan and drive marketing strategies and initiatives for intermediary and affiliate distribution channels, aligned with business priorities
• Provide marketing support for institutional‑related activities where required
• Partner with local and regional marketing teams to develop marketing materials for different target audiences, leveraging and locally adapting regional assets where appropriate
• Collaborate with various teams to produce fund factsheets, commentaries, financial reports, and supporting marketing deliverables for intermediary channels
• Support ongoing website content maintenance and digital enhancements to ensure accuracy, relevance, and compliance
• Track and analyse the performance of digital marketing initiatives and campaigns to improve effectiveness and insights
• Demonstrate openness to exploring and adopting new digital, data, and AI‑enabled platforms to enhance marketing efficiency and scalability
• Plan and manage marketing events, seminars, and engagement activities, including coordination of logistics and vendors
• Work closely with compliance, and legal where applicable, to ensure all marketing materials meet regulatory and internal standards
• Develop and manage effective working relationships with internal and external stakeholders
• Manage external vendors and agencies for marketing campaigns, material production, events, corporate gifts, and other marketing support

Required Qualifications:

• Minimum 7 years of relevant marketing experience, with at least 5 years in the asset management industry
• Strong knowledge of mutual funds and unit trust products
• Good understanding of the operational and regulatory environment applicable to asset management in Singapore
• Professional licenses or certifications such as CMFAS modules are an advantage
• Detail-oriented, with strong analytical and organisational skills
• Ability to manage multiple initiatives and meet tight deadlines in a fast-paced environment
• Strong communication and interpersonal skills
• Excellent proficiency in spoken and written English; proficiency in Chinese is an advantage
• High integrity and sound professional judgment
• Collaborative team player with the ability to work effectively in a global organisation

When you join our team:

We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement

Hybrid

We're Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognitions. Recent awards include: 2024 Gallup Exceptional Workplace Award Winner Manulife Named one of Forbes World’s Best Employers 2023 Best Companies to Work for in Asia 2023 We’ve been recognized as one of Canada’s Top 100 Employers (2024) Manulife included in Bloomberg’s 2023 Gender-Equality Index

To receive our latest job opportunities directly to your inbox, create an account or sign in and navigate to the ‘Job Alerts’ section located in the top right corner of the page. From there, you can sign up to receive job alerts. Our ambition is to be the most digital, customer-centric global company in our industry. Learn more at https://www.manulife.com/.