Marketing Manager
Lead strategy. Drive growth. Modernise how we engage the market.
William Adams is one of Australia’s most trusted Caterpillar dealers, with over 100 years of history supporting customers across Victoria and Tasmania with industry-leading equipment, parts, service and technology solutions.
We are seeking a hands-on and commercially minded Marketing Manager to play a key role in driving customer acquisition and market growth across VIC and TAS.
About the role
This is a pivotal role for a practical marketing leader who is equally comfortable setting direction and rolling up their sleeves to deliver. You will bring modern marketing thinking, creativity and strong commercial execution capability to elevate our marketing activity and deliver fresh, engaging approaches that increase customer touchpoints, win new business and reshape how we engage the market.
Reporting to the General Manager – Sales and Marketing, you will lead a capable marketing team while actively driving campaigns, encompassing traditional and digital marketing activities and growth programs that make a measurable impact.
What you’ll be doing
- Lead and execute marketing strategies focused on new customer acquisition and growth across VIC and TAS
- Personally drive and oversee high-impact, multi-channel marketing campaigns that increase customer engagement
- Modernise digital marketing, including lead generation, automation and campaign optimisation
- Design and deliver creative, data-driven campaigns across equipment, parts, service, rental and technology solutions
- Work hands-on with the team to plan, build and deliver campaigns across multiple channels
- Lead, develop and support a capable marketing team in a lean environment
- Manage brand positioning and ensure alignment with Caterpillar and William Adams standards
- Oversee marketing budgets, agencies and performance reporting with a strong focus on ROI
- Launch marketing activations to bring the brand to life.
What we’re looking for
- Proven experience in a senior marketing role with strong hands-on delivery capability
- Strong background in digital marketing, campaign execution and customer acquisition
- Ability to operate both strategically and tactically in a fast-paced environment
- Demonstrated experience delivering measurable growth outcomes through marketing activity
- Strong commercial mindset with a focus on performance, outcomes and continuous improvement
- Experience leading or mentoring small marketing teams
- Tertiary qualifications in Marketing, Business or similar
What we offer
- A leadership role with genuine impact across the business
- The opportunity to shape and modernise marketing within a respected Australian business
- A collaborative, high-performing and down-to-earth team environment
- Competitive salary package with annual remuneration reviews
- Recognition and genuine appreciation through a variety of formal and informal programs
- Plus, a range of perks including novated leasing, purchased leave and partner discounts across banking, health insurance, and fitness
If you’re a hands-on marketing leader who thrives on growth, creativity and delivering real commercial outcomes, this could be your next career move.
Want to know more? Call Sarah in our Talent Acquisition Team on 03 9566 0916.
