Marketing Executive - Confectionery

Join our growing Confectionary Team as Brand Marketing Executive!

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Role Impact

It's an exciting time to be in confectionery. With Gumi Yum Surprise going from strength to strength globally and a strong NPD pipeline on the horizon, there has never been a better time to join the candy team. As our Marketing Executive Confectionery, you will help run the full launch journey for new markets from pre-launch build through to post-launch optimisation, while playing an active role in NPD and the wider confectionery team.

Roles & Responsibilities

• Own end-to-end marketing execution for new market launches go-to-market planning, retailer sell-in, launch activation and post-launch review.
• Develop market-specific launch toolkits leveraging global assets while addressing local nuances.
• Partner with Sales and Commercial teams to align shopper marketing and in-store execution with the launch plan.
• Manage launch timelines across multiple markets simultaneously.
• Serve as the ongoing marketing owner for all live markets — reviewing performance and optimising media, content and in-store activity.
• Lead localisation and execution of global campaigns across paid and organic channels.
• Monitor category, competitor and platform trends; bring insights proactively to the team.
• Maintain retailer listings and ecommerce content across all markets.
• Contribute consumer and market insights to NPD discussions to help shape new products and extensions.
• Support transition communications for new series, seasonal moments and major retail events globally.
• Social content and influencer activity briefs, contracting, content review, media spend and reporting. Including channels like TikTok and YouTube Shorts delivery, ensuring regular posting and always-on testing of best-performing content.
• Collaborate with the Brand Engagement team on Creator Studio content generation as well as contributing to social content creation.
• Be the brand guardian ensuring consistency across all markets, channels and touchpoints.

Skills & Experience

• 1–3 years’ experience in brand or digital marketing, ideally within FMCG, confectionery, or a similarly fast-paced category.
• Experience executing marketing campaigns, ideally across multiple markets.
• Strong multitasking and project management skills.
• A go-getter mindset — curious, creative, solutions-oriented, and willing to test and improve.
• Highly collaborative, with strong communication and presentation skills.
• Familiarity with social media platforms, paid media, and influencer marketing.
• Reliable, mature, and a self-starter who takes pride in the quality of their work.
• Enjoys working collaboratively and is excited to contribute to a strong, in-office team culture.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

• Culture for Growth
• Surrounded by an A Player Team
• Competitive Remuneration

ZURU – Tomorrow Reimagined
ZURU.com
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