Marketing Communications Specialist
Job Description
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Your Responsibilities:
- A individual contributor on a global team.
- Research trends, customers and factors that make decisions in our core industries.
- Craft stories and narratives. These stories are intelligent, thought-provoking and emotional, based on the target audience and buyers' journey. They can take many forms, including blogs, web copy, eBooks, brochures, infographics, and social media content.
- Create campaign messaging to increase engagement, attracting new customers and increasing brand awareness.
- Expand audience reach through content amplification.
- Partner in developing marketing strategy.
- Achieve marketing mix through Omni channel delivery of digital content.
- SEO research: understand what our customers are searching for online: what keywords they are using, the answers to the questions they seek and the content they want.
- Coordinate legal review content approvals.
- Support sales enablement activities.
- A project manager, both internally and with outside vendors, for adherence to brand standards, deadlines and budgets.
- Facilitate regular reporting to measure, analyze and adjust projects for maximum growth.
The Essentials - You Will Have:
- Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing, or related field.
- 3 years' + experience in business-to-business marketing communications.
- 1+ years of experience with creative marketing tools, software programs, HTML, marketing automation platforms, and Microsoft Office.
- Working knowledge of Adobe Experience Manager (AEM), Canva, Optimizely, and Sprout Social.
- Understanding of marketing, social media, digital marketing, and events.
- Written communication skills are critical and foundational to the role.
- Strong project management skills and ability to manage projects with multiple stakeholders.
The Preferred - You Might Also Have:
- Experience in industrial automation environment.
What We Offer:
Our benefits package includes … Comprehensive mindfulness programs with a premium membership to Calm Volunteer Paid Time off available after 6 months of employment for eligible employees Company volunteer and donation matching program – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation. Employee Assistance Program Personalized wellbeing programs through our OnTrack program On-demand digital course library for professional development ... and other local benefits!
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
#LT-CT1 #LT-Hybrid Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
