Marketing & Communications Manager

Who is AANA?

The Australian Association of National Advertisers (AANA) is the leading marketing industry body in Australia.

Our purpose is to shape the future of a trusted and sustainable marketing industry in Australia that drives business growth.

More information about AANA can be found at aana.com.au.

Why Join AANA?

At AANA, you’ll be part of a small, but mighty team with big influence across Australia’s marketing and advertising industry. You’ll get to work on high-profile initiatives, collaborate with industry leaders, and play a pivotal role in helping marketers unlock growth, creativity, and responsibility in their work.

This is a rare opportunity to join a dynamic, fast-moving team and help shape the future of marketing in Australia.

Role Description

We are looking for a hands-on Marketing Communications Manager to drive awareness, growth, and engagement across our membership, events, training programs, and thought leadership initiatives.

This role will report into our Director of Member Engagement & Marketing and collaborate across the business to deliver effective communications, impactful marketing campaigns, and superior member experiences that inspire advocacy.

You will help oversee the full customer journey – from awareness to conversion, retention, and advocacy – ensuring AANA continues to deliver value to our members.

Key Responsibilities

Marketing & Communications

• Develop and deliver high-quality communications across digital, social, email, and media.
• Own AANA’s content calendar, social media channels, and newsletters.
• Grow and manage AANA’s LinkedIn and Meta presence, building a content strategy that amplifies reach and influence.
• Draft media releases, thought leadership, and copy for key programs, initiatives, and research.

Events & Member Engagement

• Support member acquisition and onboarding, ensuring a seamless and positive journey.
• Work closely with the Events team to promote and amplify the AANA events calendar.
• Create engaging event communications that drive registrations and maximise member participation.

Brand & Growth

• Execute brand marketing activities to strengthen AANA’s profile.
• Implement growth strategies to expand awareness and participation in programs and events.
• Support sponsorship activation and partnership communications.

Content & Creative

• Manage design, production, and development of key initiatives, launches, training programs, and industry reports.
• Brief and coordinate with designers and external suppliers to deliver high-quality creative assets.

Budget Management

• Manage the marketing budget to ensure efficient allocation of resources to meet organisational objectives.

Skills & Experience

We’re looking for a dynamic marketer who can balance strategy with execution.

• 6+ years’ experience in B2B marketing, communications, or events.
• Strong understanding of marketing principles and campaign strategy.
• Demonstrated experience across social media (particularly LinkedIn), email marketing, and digital tools.
• Excellent written and verbal communication skills.
• Advanced Microsoft PowerPoint or Canva or similar.
• Knowledge of relevant AI tools.
• Ability to manage multiple projects with attention to detail while meeting deadlines.
• Background in media, advertising, or membership organisations highly desirable.

Please provide a cover letter as well as your CV.

Reach out to kirsty@aana.com.au if you have any questions.