Marketing, Communication & Client Director, SEAO

Position Summary:

Responsible for building marketing, client & communication strategies of Piaget in SEAO region supporting business objectives as well as long-term brand building
Overseeing 5 key Client Engagement touchpoints: Communication (media & PR), Events, Visual Merchandising, Client & Ebusiness.

Key Responsibilities:

• Brand and Categories Strategy: Develop and implement a comprehensive marketing and communication strategy aligned with Piaget's global brand guidelines and the specific needs of the SEAO market. Ensure brand consistency across all marketing and communication channels.
• Go-to-Marketing and Integrated Marketing Campaigns: Oversee the planning, execution, and analysis of integrated marketing campaigns across all channels, including digital, print, events, and retail.
• Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI.
• Develop and maintain strong relationships with key media outlets and influencers in the SEAO region to enhance brand visibility and reputation (Public Relations & Media Relations).
• Collaborate with the sales team to develop and execute effective trade marketing programs that drive sales and market share.
• Oversee the development and execution of digital marketing strategies, including social media, search engine optimization (SEO), and online advertising.
• Oversee the planning and execution of high-profile events to engage clients and promote the Piaget brand (Event Management).
• Direct and oversee all Marketing functions (Product Marketing, Creative Content, Media, Social, PR, Events, External relations, Market and brand intelligence) towards common vision and in daily operations.
• Define and manage the A&P budget and performance metrics to dynamically optimize resources and make informed decisions.
• Team Management: Build performing teams, fostering an inclusive work environment to develop talents.
• Foster a culture of excellence and togetherness-shared purpose, which fosters high levels of cross-functional/cross-departments engagement and collaboration.
• Be an internal and external ambassador of the Maison and its values.

The exceptional skills we are looking for:

• At least 15 years experience with a solid background in the Marketing function.
• Ideal product/category experience: watches & jewelry (if not: cosmetics, luxury F&B and fashion preferred).
• Team player, with engaging leadership and inspiring attitude.
• Entrepreneurial spirit, hands-on, and able to think out of the box.
• High standards of excellence and strong project management.
• Solid executive presence.

SCOPE

• Geographical Area: Southeast Asia & Oceania.
• Team Management: Direct management of 4 team members.

Still wondering why you should apply? Your daily activities will be interesting, challenging and diverse. You will be able to see and feel the impact of your actions. No day will be like another! In our Group, you can start anywhere and go everywhere. Internal mobility is one of the best growth accelerators to develop within Richemont and our Maisons. We encourage our people to be curious, drive their own career, and dream big.