Marketing Automation Manager

Marketing Automation Manager

Melbourne, VIC
Permanent, Full-Time

ABOUT US

Melbourne Park is an iconic, multi-venue, world-renowned precinct that delivers hundreds of diverse sport, entertainment, and community events each year, including one of only four tennis Grand Slams in the world – the Australian Open. Melbourne Park includes Rod Laver Arena, John Cain Arena, Margaret Court Arena, AAMI Park and Centrepiece.

ABOUT THE JOB

We are seeking a Marketing Automation Manager to lead the strategy, governance and optimisation of Melbourne Park's marketing automation system.
Reporting to the Head of Digital, you will play a pivotal role in delivering insight-led, personalised experiences for all audiences across Melbourne Park's digital channels. Combining strategic thinking with hands-on technical expertise, you will develop, execute and optimise lifecycle marketing campaigns, drive platform capability and use audience data and analytics to enhance engagement and commercial outcomes.

KEY RESPONSIBILITIES:

• Manage Melbourne Park's marketing automation platform, including lifecycle marketing, audience journeys, audience segmentation and campaign execution.
• Develop and deliver a roadmap to enhance marketing automation capability, governance, quality assurance and platform optimisation.
• Analyse campaign performance, key insights and audience data to optimise content, improve audience experience and achieve commercial objectives.
• Work closely with internal stakeholders, agencies and technology partners and champion best practice marketing automation across the organisation.

ABOUT YOU

You are a strategic and results-driven marketing automation professional who is passionate about creating exceptional audience experiences through data-driven marketing. You combine technology, customer insights and marketing strategy to deliver personalised campaigns and measurable outcomes.
You have:

• Tertiary qualifications in marketing, communications or a related discipline, with at least five years' experience managing marketing automation systems including implementing system quality assurance and governance.
• Demonstrated experience delivering automated customer lifecycle journeys, cross-channel campaigns, audience segmentation, and lead scoring.
• Proven ability to use audience and campaign data and analytics to inform digital strategy and optimise in-flight marketing automation campaigns.
• Strong leadership, project management and stakeholder management skills, including experience working with external agencies and technology vendors to deliver successful digital marketing and platform projects.

Advantageous but not essential:
Experience with Braze or a comparable marketing automation platform, as well as project management tools such as Monday.com.
Experience in conversion rate optimisation, multi-variant testing, heat mapping, user experience (UX), customer experience (CX) or design thinking methodologies.

WHAT WE OFFER

To deliver world-class events with world-class customer experiences – for every person, every event, every time – we believe in fostering working environments that support our staff to thrive both personally and professionally.
If you want your next professional experience to help you master new skills, build meaningful relationships, and contribute to unforgettable events on a 42-hectare precinct in the heart of Melbourne, apply now – we can’t wait to meet you!

• Ongoing Learning & Development opportunities
• Hybrid working arrangements to help you balance work and home responsibilities
• Leadership coaching and development available for all team leaders
• Generous paid Family & Carers leave scheme, including a staggered return to work plan and check-in days
• Free 24/7 safety, wellbeing & medical support for employees and families through our holistic care platform, Sonder
• Access to free event tickets through team member ticketing programs, Tickets 2 U and Mystery Guest
• Free onsite parking
• Ongoing cultural awareness and inclusion education

APPLICATIONS CLOSE

– Friday 17th July 2026
You will receive an update on your application, whether you are successful or unsuccessful, via phone or email.

Melbourne Park is an equal opportunity employer, and we want to ensure everyone can apply for this role. If you require any reasonable adjustments in order to participate in the recruitment process and/or to perform the essential functions of this role, you can contact the team at peopleandculture@mopt.vic.gov.au. There will also be opportunities to discuss adjustments during the phone screen & interview process if shortlisted.

Please note successful applicants will be required to undertake a pre-employment screening. This includes, but is not limited to, a National Police Check and Working with Children Check. Melbourne Park may withdraw an employment offer in the event of an unsatisfactory screening result.

Please note Melbourne Park operates a direct sourcing model, so we ask that agencies do not get in touch regarding this vacancy.

Melbourne Park values the privacy of every individual's personal information and is committed to protecting personal information. Your personal information is handled in accordance with the Privacy and Data Protection Act 2014 (Vic).

For all enquiries regarding this role, contact careers@mopt.vic.gov.au. While we truly value your interest in our opportunities, please note that our recruiters may not be able to respond to individual LinkedIn messages.