Marketing and Promotion Officer

Job Description

Fixed term Contract for 12 months, Full Time
$83,714.28 per annum plus Superannuation
Join the City Lifestyle team
Hume City Council is one of Australia’s fastest growing and culturally diverse councils. We put the customer and our community at the centre of all that we do, ensuring our services are efficient and accessible.

The position is responsible for planning and delivering all marketing and promotional activities for Council’s Community Facilities, including advertising, digital marketing, social engagement, and branding.

What you’ll be doing:

• Support the development and implementation of marketing strategies, campaigns, and activities for Council’s Community Facilities, including production of promotional materials/displays, establishing, and maintaining various online platforms and ongoing evaluation and reporting.
• Development and effective implementation of Customer/Audience Development Plans and programs, including qualitative and quantitative data collection, evaluation, and reporting.
• Provide support to the Community Facilities team to increase utilisation of the facilities in response to community need.
• Develop end-to-end campaigns for programs and other priorities as assigned.
• Develop content for all digital and social media marketing, including SEO/SEM, marketing database, electronic direct marketing, and display advertising campaigns.
• Support Facility and Team Leaders to coordinate the planning, execution, and evaluation of marketing campaigns for major events within the Community Facilities to increase utilisation and grow community/business participation including expos, community events, presentations, and tours.
• Develop and manage appropriate systems to ensure effective and efficient day-to-day administration including general correspondence, purchasing, document management, collation of data and reports.
• Ensure a high level of customer service is developed and maintained.

The skills and experience you’ll bring to the role:

• Demonstrated capacity to manage competing interests and to engage and work with a broad range of community groups, service providers, and stakeholders.
• Demonstrated experience in developing online communications and social media profile in a business environment.
• Ability to identify the emerging needs of the population, the services and the facilities required to meet those needs.
• Demonstrated experience in working sensitively in a diverse community.
• A sound understanding of marketing and creative audience development and engagement strategies.
• Demonstrated skills in planning and executing marketing activities, print and digital communications that engage, inform, and motivate.
• Proven ability in developing and maintaining effective working relationships with internal and external stakeholders and staff from diverse backgrounds and cultures.
• Advanced written and interpersonal skills, with the ability to clearly communicate ideas to others, write reports, briefs and prepare external correspondence.

Required Certifications & Qualifications

A degree or diploma in Marketing (or a related discipline) or lesser formal qualifications with relevant work experience skills.

Why Hume City Council?

A leader in local government, we’re committed to creating an inclusive and collaborative work environment that is guided by our values:
We’re better, every day: We give things a go and value progress over perfection. We have permission to go for it and are expected to reflect and learn.
We’re in it together: At Hume, everyone matters. We Welcome and include all. Respect and safety are expected.
We show up: We empower and trust others and own our work. We rise to the challenges and are expected to do what we say we will.
All for Hume: We strive to achieve our best for the Hume Community. We are proud and passionate about working towards better outcomes and expect they are at the centre of everything we do.

We offer a competitive salary package, professional development opportunities, and a supportive work environment.
A child safe organisation and an equal opportunity employer. Council encourages people of all ages, people with disability, Aboriginal and Torres Strait Islander people, LGBTIQA+ people and people from culturally diverse backgrounds to apply.
All candidates will be required to undertake background and probity checks including Reference Checks, Working with Children Check, and a Criminal Record Check.