Marketing and Communications Manager - AX26003

Actxa is a leading Singapore preventive health technology company creating smart-wearables and devices that help people understand their health and live well every day.

Our products help individuals better understand their health, build healthier habits, and achieve meaningful health outcomes. As we continue to expand our consumer presence and strengthen our position as a trusted health and wellness brand, we are looking for an experienced Marketing & Communications Manager to lead our marketing efforts and accelerate consumer growth.

Position Summary

The Marketing & Communications Manager will lead Actxa’s consumer marketing, brand building, communications, and growth initiatives. This role is responsible for driving awareness, customer acquisition, engagement, retention, and advocacy across Actxa’s portfolio of consumer products and services. The successful candidate will own the end-to-end consumer marketing strategy, from brand positioning and storytelling to performance marketing, content creation, community building, product launches, and customer lifecycle marketing.

This is a hands-on leadership role. The Marketing & Communications Manager will be responsible for developing marketing strategy and leading a small team, they are also expected to actively participate in campaign execution, content development, product launches, and growth initiatives, while working closely with Product, Commercial, Customer Success, and Leadership teams.

Key Responsibilities

• Consumer Growth Strategy
• Brand Building & Positioning
• Performance Marketing & Customer Acquisition
• Content, Social Media & Community
• CRM, Retention & Lifecycle Marketing
• Product Marketing
• Communications & Public Relations
• Influencer & Partnership Marketing
• Team Leadership
• AI-Powered Marketing & Digital Innovation

Qualifications

Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field. Experience required: 6–8 years of marketing experience with at least 2 years in a leadership role. Strong track record in B2C, DTC, consumer technology, e-commerce, lifestyle, wellness, fitness, healthcare, or consumer products industries.