Manager, Social Media & Content
Job Description
The Corporate Communications Office (CCO) works to enhance the University’s reputation by raising awareness of NTU’s vision and mission and achievements in education, research and innovation. This digital communications role helps to build awareness of the University’s activities and strengths through the development of suitable content across various owned social media platforms. CCO is home to a world-class team of communicators that has won international, regional and local awards in public relations, marketing and communication over the last decade.
Key Responsibilities
- Identify and develop content opportunities from NTU's diverse research activities, publications and academic milestones for amplification via social media, most notably LinkedIn.
- Write and edit social media posts for different platforms, accounts and target audiences, adopting the appropriate tone of voice.
- Manage end-to-end content operations for assigned accounts, including scheduling, publishing, community engagement and performance reporting.
- Apply platform best practices in format choice, tagging, and hashtags to optimise content reach and discoverability.
- Track and analyse content performance, and translate findings into clear recommendations.
- Identify high-performing content for further amplification through both organic and paid means.
Requirements
- A good bachelor’s degree in Communications, Journalism, or a related discipline.
- At least 6 years of relevant experience in content creation, digital communications or journalism.
- Proven ability to write across diverse voices – pitched at different levels of seniority – and subject matter, with sensitivity to tone and style.
- Experience managing corporate and/or executive social media accounts, with a strong working knowledge of LinkedIn as a content platform for professionals.
- Comfortable with social media analytics and using data to inform content decisions.
- Strong interpersonal skills and professional maturity in working with senior stakeholders.
- Highly organised, proactive and able to manage multiple content streams simultaneously.
- High level of discretion and professionalism.
We regret to inform that only shortlisted candidates will be notified.
Hiring Institution
NTU A research-intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in the Engineering, Business, Science, Humanities, Arts, & Social Sciences, and Graduate colleges. It also has a medical school, the Lee Kong Chian School of Medicine, established jointly with Imperial College London. NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N). Ranked amongst the world’s top universities by QS, NTU has also been named the world’s top young university for the past seven years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and has 57 Green Mark-certified (equivalent to LEED-certified) buildings, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Novena, Singapore’s healthcare district. Under the NTU Smart Campus vision, the University harnesses the power of digital technology and tech-enabled solutions to support better learning and living experiences, the discovery of new knowledge, and the sustainability of resources. For more information, visit www.ntu.edu.sg.
