Manager, Retail Marketing, EKIN, East & South GC

Position Summary

As part of the Region Retail Marketing leadership team, you will lead the retail marketing strategy, community ecosystem, and EKIN activation across GSH and East & South China. You will manage a team of approximately 10 employees through two supervisors, driving retail marketing excellence, athlete engagement, community growth, and marketplace impact at scale.

Key Responsibilities

Retail Marketing Leadership

• Develop and execute regional retail marketing strategies aligned with seasonal Region Marketing priorities.
• Drive consumer experiences across running, fitness and basketball ecosystems.
• Establish scalable frameworks, toolkits and operational standards across the marketplace.

Community & Consumer Strategy

• Build long-term community growth strategies across key cities.
• Lead member engagement programs that connect consumers to sport for life.
• Identify opportunities to expand athlete and member ecosystems.

Team Leadership

• Lead and develop a team of approximately 10 employees through two supervisors.
• Build organizational capability, succession planning and talent development strategies.
• Foster a high-performance and collaborative team culture.

Marketplace Influence

• Serve as the primary retail marketing partner for Region Marketing, Geo EKIN and Marketplace leadership teams.
• Align cross-functional resources to maximize seasonal business opportunities.
• Influence marketplace and store strategies through consumer and community insights.

Operational Excellence

• Manage annual planning, budgeting and resource allocation.
• Establish KPIs and success metrics across community engagement, athlete education and retail marketing initiatives.
• Drive process improvements and scalable solutions across the region.

Qualifications

Experience

• 7-10+ years of experience in Retail Marketing, Brand Marketing, Consumer Marketing or Sports Marketing.
• Experience leading multiple cities, regions or large-scale marketing programs.
• Experience managing people and developing managers/supervisors.

Leadership

• Proven ability to lead teams through leaders.
• Strong stakeholder management and influencing skills.
• Ability to operate effectively in a complex matrix organization.

Skills

• Strategic planning and business acumen.
• Strong project and budget management capability.
• Fluent English communication (written and spoken).

Passion

• Deep passion for sports, culture, community building and athlete engagement.
• Strong understanding of consumer behavior and retail environments.

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