Manager / Creative Strategy & Content Creation (Public, International and Alumni Relations Department) [NIE]

ABOUT THE NATIONAL INSTITUTE OF EDUCATION (NIE)

The National Institute of Education (NIE), Singapore, is Singapore’s national teacher education institute and we are proud to be an integral part of the nation’s education service. We play a key role in the preparation of teachers and in the provision of teacher professional and school leadership development programmes. We are committed to our vision of being An Institute of Distinction: Leading the Future of Education and our mission to Inspire Learning, Transform Teaching and Advance Research. Read more about NIE here.

Key Responsibilities:

• Creative Strategy and Campaign Management
  Lead the planning, development, and execution of institute-wide branding and campaign initiatives. Translate institutional priorities into clear campaign narratives, visual directions, and content strategies. Oversee campaign sequencing, rollout, and post-campaign evaluation to ensure alignment with objectives.
• Content Development and Quality Assurance
  Oversee the production of content such as videos, design assets, digital materials, and campaign collateral. Provide creative direction and review outputs to ensure quality, consistency, and adherence to NIE and NTU brand guidelines. Manage external agencies and vendors to deliver content within agreed timelines and standards.
• Cross-Functional Coordination
  Work closely with Integrated Marketing to align campaign strategy, channels, and analytics. Partner with Media & Corporate Communications to ensure message accuracy, narrative alignment, and media readiness. Collaborate with Hospitality & International Relations to integrate branding and storytelling into institutional events and engagements.
• Governance, Budget and Vendor Management
  Manage campaign and production budgets and ensure cost-effective use of resources. Oversee procurement and sourcing processes in accordance with NTU and NIE governance requirements. Monitor timelines, risks, and dependencies to ensure smooth delivery of complex initiatives.
• Team Guidance and Capability Development
  Provide guidance and mentorship to junior officers in campaign planning, branding application, and content development. Support capability building within the team to strengthen execution standards and consistency.

Requirements:

A University Degree in Communications, Marketing, Media, Design, or a related discipline. Minimum 6 to 8 years of relevant experience in communications, branding, campaign management, or content strategy. Experience managing integrated campaigns across digital, media, and offline platforms. Experience working with multiple stakeholders and external partners is preferred. Strong strategic thinking and conceptualisation skills. Demonstrated ability to manage complex projects and multiple workstreams concurrently. Strong stakeholder engagement and communication skills. Experience in creative direction, agency management, and content quality assurance. Sound judgement in handling sensitive messaging and reputational considerations. Ability to guide and support junior team members.

Closing Date

The closing date of the advertisement is 21 January 2026. We regret that only shortlisted candidates will be notified.

Other Information

NIE staff can take chartered buses at their own expense from or near their homes to the NIE campus. This is subject to the availability of seats.

Hiring Institution: NIE A research-intensive public university, Nanyang Technological University, Singapore (NTU Singapore) has 33,000 undergraduate and postgraduate students in the Engineering, Business, Science, Humanities, Arts, & Social Sciences, and Graduate colleges. It also has a medical school, the Lee Kong Chian School of Medicine, established jointly with Imperial College London. NTU is also home to world-class autonomous institutes – the National Institute of Education, S Rajaratnam School of International Studies, Earth Observatory of Singapore, and Singapore Centre for Environmental Life Sciences Engineering – and various leading research centres such as the Nanyang Environment & Water Research Institute (NEWRI) and Energy Research Institute @ NTU (ERI@N). Ranked amongst the world’s top universities by QS, NTU has also been named the world’s top young university for the past seven years. The University’s main campus is frequently listed among the Top 15 most beautiful university campuses in the world and has 57 Green Mark-certified (equivalent to LEED-certified) buildings, of which 95% are certified Green Mark Platinum. Apart from its main campus, NTU also has a campus in Novena, Singapore’s healthcare district. Under the NTU Smart Campus vision, the University harnesses the power of digital technology and tech-enabled solutions to support better learning and living experiences, the discovery of new knowledge, and the sustainability of resources. For more information, visit www.ntu.edu.sg.