[LTA-CC] DEPUTY MANAGER, STRATEGIC COMMUNICATIONS & MEDIA RELATIONS

[What the role is]

We are looking for an experienced Strategic Communications manager to shape and execute strategic communication strategies to enhance public’s understanding and awareness of LTA’s initiatives and policies. This role focuses on driving impactful publicity through ensuring consistent messages and narratives across all communication platforms.

[What you will be working on]

• Strategic Communications Planning & Execution

  Develop and implement strategic communication to support LTA's long-term objectives and key initiatives/priorities including infrastructure projects, key land transport policy announcements Work with internal stakeholders to ensure alignment between policy intent, operational outcomes, and public communications Anticipate issues and monitor public sentiment. Officer should be able to identify and plug potential communication gaps

• Content Strategy & Messaging

  Develop key messaging frameworks and narratives for LTA’s strategic initiatives (e.g new MRT lines, roads construction, active mobility, future mobility, sustainability efforts). Work with internal stakeholders to craft cohesive messages that reflect the LTA's work Ensure clear and consistent messaging across multiple platforms and communications channels (e.g print, digital, broadcast)

• Performance Monitoring & Evaluation

  Harness data, carry out research/surveys and use these insights to guide and refine communication strategies Establish metrics, track the effectiveness of communication campaigns using set of KPIs

[What we are looking for]

Knowledge in Communications, Public Relations, Political Science, or related field At least 8 years of relevant experience, ideally in public communications Strong set of writing and editing skills Experience with data analysis and stakeholder management is preferred Understanding and interest in Singapore’s transport landscape is a plus As part of the shortlisting process for the role, you may be required to complete a medical declaration and / or undergo further assessment http://jobs.careers.gov.sg

The Singapore Public Service plays a key role in the economic growth, progress and stability of Singapore by formulating and implementing government policies, as well as providing key public services. Whether you are a fresh graduate joining the workforce or an experienced professional, the Singapore Public Service offers a great variety of job opportunities for you. The work in the Public Service can be broadly categorised into the following sectors: Economic, Social, Security & External Relations, and Administration & Corporate Development. Be part of the team that shapes the future of Singapore. Log on and take your first step towards a career that matters! Need help? Please click here for assistance. Our team will contact you shortly!