Local Marketing Manager

Company Description

About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Regional Marketing Planning

• Work closely with regional sales managers to provide assistance, gather customer needs, market trends and competitive information
• Assist to create and develop national marketing programs and tools that are targeted and make sure the implementation in local to the achievement of local sales and margin goals
• Support the development of regional marketing planning including program and materials, evaluate its effectiveness
• Support the preparation realistic & achievable objectives, strategies and tactics for local business development

Regional Activity Management

• Assistant with central Product Manager to implement and develop regional activities in terms of the brand strategies based on market size, opportunities and competition shares in the industry
• Support the regional implementation of the product promotion and growth initiative activities
• Provide support to submit reimbursement information and positioning based on strategic goals of the products for respective region
• Coordinate with local sales team for any update to align product strategies
• Provide training support to regional sales force on product knowledge and market intelligence

Professional Relationship

• Identify the opinion leaders in the respective region
• Establish and keep professional relationship with local KOLs
• Provide the sufficient support to local KOLs for regional marketing activities

Cost Control & Monitoring

• Input to regional financial planning related to product launch, customer satisfaction, scientific leadership and new business in respective region
• Manage quarterly / annual expense within budget in respective region

Qualifications

• Industry experiences: Minimum 3 years working experience in Pharmaceutical industry
• Position experiences:
  Minimum 2 years working experience on central or local marketing
  Minimum 1 year sales working background is preferred
• Language Skills: Fluent in English both oral and written
• Computer Skills: Working knowledge, especially good at Excel and PowerPoint
• Mobility: Willing to travel frequently
• Other Special requirements:
  Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
  Good understanding of business and product knowledge with marketing sense
  Strong communication, interpersonal and presentation skill
  Strong analytical skills including business and financial management
  Autonomy/Independence, Assertiveness; a polished professional presence is essential
  Should be self-motivated, creative and well organized

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html

Therapy Area: Oncology

Workday Global Grade: 16