Lifecycle Marketing Manager - ANZ

About MoleMap

MoleMap is a leading skin cancer detection and monitoring service, combining dermatology expertise with advanced technology to help save lives. Across ANZ, we’re focused on delivering exceptional patient experiences while driving preventative healthcare outcomes at scale.

We operate across three main pillars- Surveillance, Corporate and Treatments.

The recently restructured Marketing team means that the successful candidate is joining at an exciting time and can work with leadership to establish a marketing growth model for the future.

The Role

We’re looking for a data-driven Lifecycle Marketing Manager to own and optimise the end-to-end customer journey across ANZ. This role is responsible for driving growth through smarter acquisition journeys, improving retention, and unlocking re-engagement opportunities across owned channels.

You’ll take full ownership of lifecycle communications, CRM and website conversion performance, using insights, experimentation, and automation to continuously improve conversions to bookings and revenue.

Key Responsibilities

• Lifecycle Strategy & Ownership
  Own the full customer lifecycle from acquisition through to retention and re-engagement
  Design and implement lifecycle plans that improve conversion, frequency, and lifetime value across B2C and B2B pillars
  Identify key drop-off points and opportunities across the funnel, and proactively optimise
• Email Marketing & CRM (HubSpot)
  Build, manage and optimise email marketing programs in HubSpot
  Develop advanced segmentation strategies to deliver personalised, relevant communications
  Create and maintain automated lifecycle flows (e.g. onboarding, reminders, reactivation)
  Continuously A/B test and optimise communications to drive greater conversion to booking
• SMS Marketing
  Own the SMS marketing strategy and execution as part of the broader lifecycle program
  Integrate SMS into key journeys (appointments, reminders, re-engagement, promotions)
• Website CRO & Experimentation
  Take full ownership of website conversion rate optimisation (CRO)
  Plan, execute, and analyse A/B and multivariate tests across key pages and funnels
  Work closely with suppliers and internal stakeholders to implement improvements
  Continuously improve booking flows, landing pages, and user experience
• Data, Analytics & Insights
  Leverage data across owned channels (email, SMS, website) to identify trends and opportunities
  Build and track key lifecycle metrics (conversion, retention, LTV, engagement)
  Use insights to inform strategy and prioritise initiatives
  Establish a culture of continuous testing, learning, and optimisation

What You Bring

• 4+ years experience in lifecycle, CRM, or growth marketing roles
• Marketing degree (or equivalent)
• Strong hands-on experience with HubSpot (or similar CRM platforms)
• Proven track record in building automated lifecycle journeys and segmentation strategies
• Experience running CRO programs and A/B testing frameworks
• Analytical mindset with confidence working with data to drive decisions
• Strong stakeholder management and cross-functional collaboration skills

Nice to Have

• Experience in healthcare, multi-location businesses, or services-based industries
• Familiarity with booking funnels and lead-to-appointment conversion optimisation
• Experience working across ANZ markets

Why Join MoleMap

• Meaningful work that contributes to early skin cancer detection and prevention
• Opportunity to implement, optimise and own and shape the lifecycle function end-to-end
• Collaborative, high performing, data-driven marketing team
• Room to experiment, test, and make a measurable impact
• Employee Assistance Programme (EAP) providing confidential counselling and support
• Wellbeing / Life Balance Leave of one week per year to support mental, physical, and personal wellbeing
• Annual complimentary MoleMap offers and employee discounts
• A supportive, inclusive, and collaborative workplace culture that actively prioritises employee wellbeing
• Flexible working arrangements, including hybrid and remote options where possible